Agencies
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Agencies
Agents of Change
LONG-TERM loyal customers are more valuable than other customers. They generally buy more often, spend more, have a higher retention and referral rate,
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Agencies
Directives Debut
TWO NEW DIRECTIVES on e-commerce and distance selling of financial services were scheduled to be debated in the European Parliament earlier this month.Alastair
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Agencies
GARBING AND GABBING
Imagine getting invaluable customer feedback on your products. “I like them but they need to be a little wider around the legs…Like totally drek and
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Agencies
Quelle to Acquire Karstadhain
GERMANY’S KARSTADT A.G. department store chain said it plans to merge with mail order group Quelle. The merger, which will create one of Europe’s biggest
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Agencies
Time Starved? Join the Club
TIME AND MONEY are probably the most sought-after intangibles in any working woman’s life. Women’s Consumer Network, Washington, DC, is building a membership
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Agencies
SUPER CELLAR SELLER
After due consideration, Adam Strum suggests a viognier as an appropriate wine with which to surf the Internet.”Or if you prefer a red, something light
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Agencies
Toy Collectors
NOSTALGIA no longer reigns as the primary motivator of toy collectors. A new breed of speculative purchasers who view toys as investments has emerged
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Agencies
THE MARK OF Z
IN A RECENT issue of Forbes magazine, Andersen Consulting’s chief executive and managing partner George Shaheen said: “The changes coming in the next
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Agencies
Good Vibrations
CAN YOU SUE a PR flack for sexual harassment?Among various press releases recently, we received a sample of “a new advance in feminine relaxation and