Agencies

• Agencies

  Due North

  D L. RYAN COS., Westport, CT, has established a beachhead in Canada. Its new office, headed by Amey Harding in Toronto, will likely become full service

• Agencies

  The Brand Plays On

  ONCE UPON A time, retail catalogs were about getting customers into the store to buy product. Each and every customer received a catalog for each and

• Agencies

  An Owner’s Manual

  I OWNED ONE list management house or another for almost 25 years, and I have a special message for list owners: It’s arguable you haven’t the faintest

• Agencies

  Divine Mission: A 1907 Direct Mail Letter

  THOUGH IT’S true that most early direct mail was junk, one does stumble from time to time upon a gem-a letter that casts light not only on the mailer’s

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  Farmers

  ORGANIC FARMERS are the most conspicuous holdovers of America’s steady transition from family farming to corporate agribusiness. But expansion in the

• Agencies

  Strasbourg Snapshots

  FEDMA Elects New Chair Ivan Hodac was elected the new chairman of the Federation of European Direct Marketing last month. Hodac, who will serve for two

• Agencies

  May 31, 1999

   

• Agencies

  Snyder Snares Media Company

  SNYDER COMMUNICATIONS INC., Bethesda, MD, has bought New York-based Media Syndication Global, an integrated marketing and media services company. The

• Agencies

  Mileage Melange

  BY AUGMENTING BASIC vehicle purchase information with odometer data and wear patterns gleaned from service and maintenance visits, a Tampa, FL Ford dealer

• Agencies

  Eliot Schein Dies at 58

  VETERAN DMER Eliot DeY. Schein died on April 2 at age 58. During his career, Schein served as president of Schein/Blattstein Advertising, as professor