Agencies

• Agencies

  Fashion Fanatics

  RETAIL INDUSTRY practices and the buying habits of the fashion- conscious sometimes seem incompatible. But Pricewaterhouse Coopers L.L.P.’s latest Softgoods

• Agencies

  Dissent Over Incentives

  THERE ARE worse ways to build a database online than with bribes, especially if a site’s purpose is data collection first and e-commerce second.But greasing

• Agencies

  Living in an Opt-in Environment

  SURPRISES in legislation are rare. Which makes a recent event in the European Parliament quite unusual. Minutes before a debate on the distance selling

• Agencies

  Scandinavians Impress at Best of Europe

  THE BIG WINNERS in the Best of Europe Awards at the Federation of European Direct Marketing’s annual forum in Strasbourg, France included several Scandinavian

• Agencies

  Brann Worldwide Leads Agency Pack

  DIRECT RESPONSE advertising agency Brann Worldwide topped the Direct Marketing Association’s 1998 billings report with $2.7 billion, an increase over

• Agencies

  Littleton Tragedy Hurts DM Response

  IN THE AFTERMATH of the shootings at Columbine High School, at least two direct marketers polled by DIRECT noticed a dip in sales. But one marketer, a

• Agencies

  Scapegoating

  THERE’S AN OLD SAYING, “Victory has a thousand fathers, but defeat is an orphan.”To judge from the media coverage of the high school massacre in Littleton,

• Agencies

  Critiquing and Cashing In

  THERE ARE ONLINE magazines and online music stores. Now, one company is trying to wear both hats-selling recordings and reviewing them on the same Web

• Agencies

  Alice in Internetland

  ALICE WAS BEWILDERED. After all, here she was-credit card in hand, pounding away on the keyboard-ready to spend, spend, spend via the Internet.She felt

• Agencies

  Getting the Most Value From Your Marketing Database

  THE FIRST STEP in building an effective case for a marketing database is to determine the scope of your effort.Traditionally, organizations have embarked