Agencies
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Agencies
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NEW LISTS Executives at Home This 159,446-name file identifies executives at their home offices who ordered from a Williams-Sonoma catalog over the last
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Agencies
Online Marketers Embrace Privacy Standards
IT APPEARS THAT online marketers may have finally gotten the message and are starting to post privacy policies on their Web sites.A draft study by a Georgetown
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Agencies
Scapegoating
THERE’S AN OLD SAYING, “Victory has a thousand fathers, but defeat is an orphan.”To judge from the media coverage of the high school massacre in Littleton,
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DIRECTNEWSLINE
DMA Picks Up Internet Group THE DIRECT MARKETING ASSOCIATION has acquired the Internet Alliance (IA), an Internet trade group. IA will be operated as
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Where Somebody Knows Your Name
CO-OP FIRM Money Mailer L.L.C., which delivers 14 million pieces to “occupants” eight times a year, is venturing into a new program that targets well-off
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What a Surprise: Nobody Is Responsible
OF COURSE you know the difference between America Online and a computer virus: A computer virus works.I was musing over this minor truism as I tried vainly
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Go East, Dmer
KANG & LEE and Admerasia have two things in common. Both specialize in Asian-American marketing and both extended their services to firms targeting recent
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Fashion Fanatics
RETAIL INDUSTRY practices and the buying habits of the fashion- conscious sometimes seem incompatible. But Pricewaterhouse Coopers L.L.P.’s latest Softgoods
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Dissent Over Incentives
THERE ARE worse ways to build a database online than with bribes, especially if a site’s purpose is data collection first and e-commerce second.But greasing