Agencies
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Agencies
8 Dos and Don’ts for Keeping Up With SEO
SEO has gotten a makeover — those who once operated solely by trying to game the system can no longer compete. In order to be seen now, content has to be useful, shareable and easily accessible on every platform.
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How to Unleash the Power of Storytelling in Marketing
Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing.
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Agencies
Get Your Real Estate Early or You’re Screwed: Advice from Cannes Veterans
There’s plenty of talk about how to maximize the time at Cannes. Here, seven veterans offer advice to newcomers.
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2017 PRO Awards Winners Announced at Mastering Brand Activation
Take a tour through the 2017 PRO Awards winning campaigns through cases studies detailing the strategies, execution and sizzling results!
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Creating Content to Make Your Brand Pop: Webinar
Discover how to craft a message positioning your brand as a category leader in “Finding Your Narrative in a Crowded Content World,” a free webinar on Wednesday, June 14 at 2 pm EST.
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What CMOs Need to Know About Sales & Marketing Ops
The C-level exec’s #1 priority is to develop sales and marketing strategies to drive results and create competitive advantage. But many struggle to operationalize a customer-centric strategy.
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IBM’s Iwata on the Future of Watson and AI
Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers.
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How to Use Instagram for Customer Service
Bridgette Clare, the brand’s education and engagement team lead, talks about the strategy to maximize customer service on Instagram.
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Kimberly-Clark’s Creative Strategy to Hire “Original Thinking” Millennials
Frans Mahieu, global marketing director of people strategy, at Kimberly-Clark shares its strategy to hire Millennials.
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The Oreo Wonder Vault Surprises Contest Entrants
The Oreo Wonder Vault is the next phase of the #MYOreo Creation Contest and is traveling through neighborhoods to surprise entrants.
