Agencies

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  Damark Settles Up

  In settling a legal action filed by the Minnesota State attorney general, Damark International Inc. agreed last month to end some controversial direct

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  REGULATORY: Clinton Signs Sweepstakes Law

  The Deceptive Mail Prevention and Enforcement Act, which imposes tough new government regulations on sweepstakes mailers, was signed into law last month

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  EDUCATING THE BUSINESS

  School supplies marketer Epylon.com is taking its first baby steps into the promising but volatile world of electronic commerce this month when it begins

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  FOUR IDEAS FOR ONE-TO-ONE

  Unsure of exactly how to structure and build a B-to-B one-to-one customer relationship program? Here are four ideas to get you started.Treat Customers

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  Micrografx Blows Chance to Reel in Prospectx

  An industrial-strength software company conceals a major product introduction with clevernessSometimes you can’t be sure what an ad’s real purpose is.Is

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  Drybrough Leaves DMI

  Ralph Drybrough, senior vice president of business list services for Direct Media Inc., left the the company Dec. 14, calling into question the tentative

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  As Seen On TV

  Simon Property Group and Turner Broadcasting System will launch an ambitious entertainment network in Simon’s 175-plus malls as early as fourth-quarter

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  The Mall, the Merrier

  Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties’ Cash Back for Schools program in 58 malls. Shoppers turn in

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  Increased Brandwidth :How brand identities can be influenced by data mining.

  Brand advertising doesn’t have to exist in an accountability-free vacuum. According to panelists at a National Center for Database Marketing session in

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  British Persuasion

  Here’s a success story from the if-you-build-it-they-will-come file: Simple postcards drummed up attendance for three-day tours of rock shows in London.Boston-based