Agencies

• Agencies

  Offline Ads: Is TV a bust for dot-coms?

  Branding isn’t exactly working for Internet companies. And the bundles of cash these virtual outfits are spending on TV campaigns isn’t helping the cause

• Agencies

  FIRED UP: Postman Goes Pyro

  A PART-TIME LETTER carrier for the U.S. Postal Service in Chicago faces a variety of charges after he was allegedly caught red-handed by police burning

• Agencies

  Available Funds: New investment group to back DMers

  A recent infusion of $18.9 million signaled the green light for fine art publisher and direct marketer Atelier to move forward with plans to expand its

• Agencies

  Paging Dr. Anne

  MOST COMPANIES with well-known brands tend to capitalize on that notoriety when they launch a Web presence. Blue Cross and Blue Shield of Massachusetts

• Agencies

  Party Line

  The polls are closed and the results are in: Telemarketing automation is winning by a landslide for the Republican Party of Minnesota.The predictive dialing

• Agencies

  Return to Sender: Mailers lash out at proposed double-digit hikes

  MAILERS ARE RESENTFUL that the U.S. Postal Service could request a rate hike in light of all the surpluses it’s registered over the past few years. But

• Agencies

  Taking Loyalty’s Measure

  THE DEBATE OVER attitudinal research vs. product use history won’t likely be settled soon, but now at least it has a moderator. Segway, a new joint venture

• Agencies

  To Tell the Tooth

  There’s two things you can do when no one wants to hear what you have to say: shut up or change the subject.Wykle Research went for the second option

• Agencies

  Toy Story, Too

  LAST FALL, we dropped by the New York Marriott Marquis to observe the judging of the 1999 Caples Awards entries.In addition to the curious sight of watching

• Agencies

  OPINION: Day of Infamy

  USPS betrays mailers with its postal rate requestThe U.S. Postal Service finally has filed with the Postal Rate Commission its request for new, higher