Agencies
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Agencies
What you don’t know can hurt you
Call Center Sales Metrics 101: What are your reports really telling you?When it comes to using the telephone as a sales and marketing tool, a couple of
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Agencies
Return to Sender: Mailers lash out at proposed double-digit hikes
MAILERS ARE RESENTFUL that the U.S. Postal Service could request a rate hike in light of all the surpluses it’s registered over the past few years. But
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Agencies
OPINION: Day of Infamy
USPS betrays mailers with its postal rate requestThe U.S. Postal Service finally has filed with the Postal Rate Commission its request for new, higher
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Agencies
To Tell the Tooth
There’s two things you can do when no one wants to hear what you have to say: shut up or change the subject.Wykle Research went for the second option
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Agencies
Toy Story, Too
LAST FALL, we dropped by the New York Marriott Marquis to observe the judging of the 1999 Caples Awards entries.In addition to the curious sight of watching
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Agencies
The Call Of the Web: Tele-regulations could migrate online
As teleservices and Internet applications converge, online marketers should keep a close eye on telemarketing legislation.”There’s not much regulation
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UPDATING THE NEW DM: It Costs More to Get Them Than to Keep Them. Sez Who?
THE LEAD STORY in the December issue of DIRECT (“Don’t Be Lulled”) featured a pie chart indicating that in 1999, companies were spending 50% of their
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Oiling…No, Make That Greasing…the Olympic Lamp
ALONG WITH “legal ethics” and “military intelligence,” “Olympic Games” is a current oxymoron.Games? Games are a bunch of kids choosing sides for softball,
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Agencies
Go to Logo
A CYBERMARKETER WITH a newfangled method for designing and marketing logos and the like is moving to make its mark.MadeToOrder.com, in Redwood City, CA,
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Agencies
AFP Settlement Approved
The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,