Agencies

• Agencies

  All Join In

  There are now so many e-mail co-op databases that the players themselves can’t keep track.II TOOK 100 years from the advent of direct marketing for cooperative

• Agencies

  Virtually Tasty

  WE HAVE NEVER understood why more direct marketers don’t use compact discs in their promotions.They’re cheap and easy to ship – as America Online has

• Agencies

  Real Reps, Real Questions, Real Answers

  In consulting projects and in training programs, I’m always impressed with the thoughtful, provocative questions put forth by phone-based marketing and

• Agencies

  Dietitians and Nutritionists

  DEMAND FOR nutritionists and dietitians is expected to grow faster than the overall economy through 2005. Sustained growth appears likely as the population

• Agencies

  VOTES: Pop Goes the Century

  With its 150-plus malls nationwide brimming with shoppers during the holidays, Indianapolis-based Simon Property Group and partner Pepsi-Cola, whose Joy

• Agencies

  FIRED UP: Postman Goes Pyro

  A PART-TIME LETTER carrier for the U.S. Postal Service in Chicago faces a variety of charges after he was allegedly caught red-handed by police burning

• Agencies

  Available Funds: New investment group to back DMers

  A recent infusion of $18.9 million signaled the green light for fine art publisher and direct marketer Atelier to move forward with plans to expand its

• Agencies

  Top Shelf: Marketing execs rank the best grocers and food companies.

  The big are getting better.Major packaged goods companies and retail chains are earning each other’s respect by improving strategy and execution. That’s

• Agencies

  Paging Dr. Anne

  MOST COMPANIES with well-known brands tend to capitalize on that notoriety when they launch a Web presence. Blue Cross and Blue Shield of Massachusetts

• Agencies

  Party Line

  The polls are closed and the results are in: Telemarketing automation is winning by a landslide for the Republican Party of Minnesota.The predictive dialing