Agencies

• Agencies

  Sticky Stuff: Web sites use a variety of techniques to keep customers

  The journey to customer retention on the Web is still mostly uncharted territory. Those who have taken the role of electronic Lewis and Clarks say in

• Agencies

  Lighting Up Loyalty

  Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of

• Agencies

  LINKING THE MARKETING-SALES LOOP

  Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just

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  Yet Another Fine Mess

  Remember that inevitable scene in Laurel and Hardy films when Ollie would turn to Stan and say: “Well, here’s another fine mess you’ve gotten me into!”?

• Agencies

  DIRECT MAIL: Date? No, Thanks-I’d Rather Have a Sandwich

  AS WE’RE QUITE HAPPY with our mate at the moment, we almost threw out a recent mailing from the dating service LunchDates without a second glance. That

• Agencies

  Tattoo You: San Diego’s KPBS makes its mark on members

  You know you’re building a close relationship when there’s skin contact.That might explain why last October, KPBS used temporary tattoos as a premium

• Agencies

  Why, Oh Why, Would You Have Chosen DM in Its Infancy?

  Today, highly respected colleges offer degrees in direct marketing, and DM has even become the darling of some sages who report it will replace general

• Agencies

  Sound Track

  When I took over Hot Creative three years ago, I thought it would be interesting to review direct marketing in all media, not just mail, but also television,

• Agencies

  Database Buyout: Equifax acquires data gathering units of R.L. Polk

  Direct marketers awoke on Feb. 10 to find that there was more competition in the database compiling business – or less, depending on how you look at it.Equifax,

• Agencies

  Increasing the Traction

  One could say Volvo Cars of North America, Inc. is looking for better mileage with its newest model – a revamped Web site slated to debut this spring.The