Agencies Archives - Page 179 of 1932

Three Steps to Effective Cross-Device Marketing

Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences.

Agencies

Q&A: Demystifying Account Based Marketing

Forrester’s Laura Ramos shares her thoughts on why many B2B marketers get confused when trying to implement account based marketing.

Agencies

3 Reasons Nobody’s Heard of Your B2B Company (and What to Do About It)

Merit alone does not a market leader make. Here’s three reasons B2B brands often fail to generate buzz.

Agencies

Education is the Focus of Nestlé Waters New Pure Life Campaign

Education-based marketing, like Nestlé is undertaking, is a strategy that holds value and earns consumer’s trust and loyalty.

Agencies

Mars and Duracell to Air First 6-Second Spots on Broadcast TV

Is the 6-second ad the new “it” marketing tool? YouTube, Fox and Facebook think so and creatives show them how to do it.

Agencies

Coca-Cola Creates Stop-Motion Recycling Ad from its Packaging

Coca-Cola Great Britain launched a campaign that includes a love story between two of its beverages and an ad made exclusively from its recycled packaging.

Agencies

So, What’s the Big Whoop About Millennials?

Here are a handful of highlights that make Millennials the hottest demographic on the planet. Here’s what you need to know when marketing to Millennials: