Agencies
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Agencies
Tapping Into the Educational Power of Webinars
Webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep the focus on education and avoid the hard sell.
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Agencies
The Three Stumbling Blocks for Senior Marketers
A new study has found that the biggest challenges to growth fall around:
organizational structure, the role of data and the role of agencies.
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Agencies
Using VR to Tell Your Story
Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences.
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Agencies
Marketing Automation Helps Prezi Improve Content Marketing
Marketing automation is helping Prezi serve up relevant content to B2B prospects for its visual storytelling software.
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Agencies
Digital Marketing Metrics That Will Uncover Big Growth Opportunities
The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.
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Agencies
Touches in the B2B Sales Cycle Double
There are twice as many touches in the B2B sales cycle today, and that means marketers must get smarter about how they track and measure every interaction.
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Agencies
ADP Canada Uses PR to Change the B2B Conversation
For many marketers, particularly in B2B, PR is what you do when something bad happens. But as ADP Canada found, PR is also a great way to build brand awareness.
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Agencies
Amazon Video Series to Offer Shoppable Content
Amazon Home is bringing shoppable content to its millions of users via
a video series starring YouTube influencers getting home makeovers.
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Agencies
A Primer in Sweepstakes Marketing
There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort.
