Agencies
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Agencies
Are You Profiling Your Customers?
Brands looking to personalize experiences shouldn’t build them based on
personas; they could risk losing their most loyal customers. -
Agencies
Engaging Professionals is Challenging for B2B Healthcare Marketers
Analytics and augmented reality are two ways healthcare marketers are reaching medical professionals, says Digitas Health’s Matt McNally.
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MarTech
Lenovo CMO Roman Outlines Marketing Challenges
Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the “Jedi Challenges” augmented reality game.
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Agencies
To Reach Donors, Nonprofits Turn to Marketers….And Sharks
Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance’s partnership with Shark Week.
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Agencies
How Four Brands Stand Out Activating at Festivals
When activating at festivals there’s a fine line between cutting through the clutter
and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M. -
Agencies
Q&A: Ben Wang on Arizona Coyotes’ Goals With Email
Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.
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Agencies
3 Advanced SEO Tactics Your Competition Doesn’t Know
Eighty-percent of all web traffic begins with a search. Here’s three SEO tactics your competition probably hasn’t caught wind of yet.
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Agencies
Building Winning Webinar Programs
Marketers face numerous challenges when it comes to creating successful webinars, including limited resources, content and speakers, as well as determining what topics will really resonate with prospects.
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Agencies
McDonald’s, Pizza Hut & More Chains Help Post Hurricane Harvey
McDonald’s, Waffle House, Papa John’s and many other fast food brands opened their doors and their hearts to first responders and displaced residents in the wake of Hurricane Harvey.
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Agencies
B2B Millennials Place Value on Relationships: Survey
Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.
