Agencies
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Agencies
Marketing and Advertising Talent Crisis Looms: ANA Study
Three groups were surveyed—the advertising and marketing industries, academia
and new hires/college students. Each group has it’s own set of issues. -
Agencies
Game On! Marriott Updates its NFL Partnership with Virtual Reality Dome
Courtyard by Marriott’s popular Super Bowl Sleepover Contest is back with
a fully customized 4D experience debuting Sept. 28 in NYC. -
Agencies
Trifacta Creates a Tiered ABM Focus
Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs.
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Agencies
What are You Doing Wrong—and Right—on Social?
Four Harvard Business School marketing experts dissect social media missteps and
lessons learned, as well as what brands are doing right. -
Agencies
Q&A: Steve Kozek on GE Capital’s Financial Marketing Challenges
At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.
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Agencies
How Lay’s Do Us a Flavor Stays Crisp Year After Year
Pepsico’s senior director of marketing, Sarah Guzman, shares the recipe for the Lay’s Do Us a Flavor campaign’s long-running success.
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Agencies
Can Your Customers Count On You in a Hurricane?
As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis.
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Agencies
Building Mobile Apps That Solve Pain Points: 3 Tips
Consider these three key pain points as you choose development partners and build your mobile apps and mobile web experience.
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Acquisition
Unilever Replaces Some Agency Tasks with Startups
Unilever has set up co-working spaces in Singapore and Ireland where Unilever marketers and up to 50 startups work together on live briefs.
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Agencies
Catch Up with the Most Widely Read Articles from August
In case you missed them, here are the top 10 most widely read
B2C August articles from ChiefMarketer.com.
