Agencies

• Agencies

  Exploring New Dimensions

  CUSTOMER SEGMENTATION has always been about dividing and conquering. By breaking customers into groups that differ in behavioral, demographic or other

• Agencies

  Special Report: Cable Casting

  Twenty years ago, an upstart New York City-based network called MTV burst onto the scene with a sweepstakes giveaway that awarded not just a trip to an

• Agencies

  Of Special Interest

  Four out of five of Bookspan’s marketing budget dollars will go for direct mail solicitations MOST READERS have at least one specialized interest, be

• Agencies

  Letters to the Editor

  Fingerhut Answers Re: Fingerhut’s Free Fall (DIRECT, June) Thank you for reporting on some of the exciting initiatives we have under way at Fingerhut.

• Agencies

  Clutter: Mall Bawl

  The Mall of America home to three Victoria’s Secrets and five Gap stores just got better: General Mills’ Cereal Adventure is open, blaring out its contribution

• Agencies

  Biz Speak

  DO YOU sometimes wonder, during the course of a conversation, if you’re being told the whole truth? We’ve come to expect that politicians will say one

• Agencies

  By-the-Book Marketing

  While culinary relationship management may not become the subject of forums and conferences, a cookbook compiled and distributed by the broker/licensing

• Agencies

  DEPARTMENT STORES: Fashion and Compassion

  Few retail sectors have it tougher than department stores these days. As mass merchandisers enhance soft goods and cosmetics offerings, niche specialty

• Agencies

  Photo Finish

  BlueLight.com and Eastman Kodak Co. have given an old concept a new twist. They’re still offering service with a smile but it’s their service, and their

• Agencies

  Special Report: Beyond the Music

  On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network’s new My VH1 Primetime programming block, watching