Agencies
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Agencies
All Together Now
In May, Pat Harpell took a hard look at the economy and decided to have a good laugh at her prospects’ expense. Harpell, CEO of full-service marketing
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Agencies
Special Report: Entertainment Overdrive
It’s summer and consumers are exploring the great outdoors. So what’s a cable network to do when many of its viewers hit the beaches and parks? Join them,
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Agencies
Star Makers
Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America’s obsession with Tinseltown, judging by the steady
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Agencies
Up, Up and Awaaaaaaaay!
If the response is good, the effort is a winner. If it’s bad, the shark might get dinner SO HAS your direct marketing campaign jumped the shark yet? Jumping
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Agencies
Cruise Control
GOOD DATABASE MARKETING enabled American Hawaii Cruises to book all 800 beds in its July 2000 voyage, up from just over an 80% occupancy rate in July
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Agencies
We Need Help. You Certainly Do
Fundraising is a minefield that can blow the rhetorical legs off amateurs and dilettantes WAY, WAY BACK, in kinder and gentler times, fundraising could
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Agencies
TRADE PROMOTION: Going for Broke
Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never
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Agencies
Straight to the Source
Getting out of the office much this summer? No, we’re not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.