Agencies

• Agencies

  Clutter: Mall Bawl

  The Mall of America home to three Victoria’s Secrets and five Gap stores just got better: General Mills’ Cereal Adventure is open, blaring out its contribution

• Agencies

  Biz Speak

  DO YOU sometimes wonder, during the course of a conversation, if you’re being told the whole truth? We’ve come to expect that politicians will say one

• Agencies

  DEPARTMENT STORES: Fashion and Compassion

  Few retail sectors have it tougher than department stores these days. As mass merchandisers enhance soft goods and cosmetics offerings, niche specialty

• Agencies

  By-the-Book Marketing

  While culinary relationship management may not become the subject of forums and conferences, a cookbook compiled and distributed by the broker/licensing

• Agencies

  Photo Finish

  BlueLight.com and Eastman Kodak Co. have given an old concept a new twist. They’re still offering service with a smile but it’s their service, and their

• Agencies

  Direct Mail Rules

  Think that e-mail is the most effective way of maintaining customer relationships? Not so fast. A new survey conducted by Pitney Bowes shows that consumers

• Agencies

  Clutter: Station to Station

  When Bruce Springsteen sang, There’s 57 channels and nothing’s on, he may have been speaking about the advertising. There certainly is plenty on. While

• Agencies

  Special Report: Entertainment Overdrive

  It’s summer and consumers are exploring the great outdoors. So what’s a cable network to do when many of its viewers hit the beaches and parks? Join them,

• Agencies

  Imagine if USPS Just Delivered

  OK, so we have a new postmaster general. I suppose when you’ve been around long enough to see seven of them come and go you can get a bit jaded. What

• Agencies

  Not as Direct as It Could Be

  SIXTEEN YEARS AGO, Stan Rapp and I had lunch with the newly appointed director of worldwide advertising for Colgate-Palmolive Co., then the world’s 24th-largest