Agencies
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Acquisition
Visa Retail Experience Teaches Fashion Week Attendees New Ways to Pay
The partnership puts the Visa retail experience and its payment
technology in front of more than 100,000 guests. -
Events
Optimizing the Role of Events in Experiential Marketing
Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.
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Acquisition
Angry Nike Customers Set their Gear on Fire
Nike is under fire—literally—after announcing that Colin Kaepernick is one of the faces
to celebrate the 30th anniversary of its “Just Do It” motto. -
Acquisition
Grey Goose New CMO on Bringing Back its Swagger
The task to re-energize Grey Goose is daunting, but Lee Applbaum, who led
Patrón Tequila, brings with him the successful Patrón playbook. -
Acquisition
Tapping Local MLB Teams to Send a Delicious National Message
A local campaign doesn’t need to stay local. Take a lesson from Dietz & Watson
on how to move your winning promotion from a local play to a national phenom. -
Acquisition
How MD Anderson Cancer Center Approaches the Sports Arms Race
MD Anderson’s Director of Sponsorship, Suzan Sherburn, sat down at the PGA Tour’s playoff
opener last weekend, to discuss its journey into the world of sports. -
Acquisition
3 Ways to Ignite Brand Affinity to Build Loyalty
When it comes to bolstering consumer relationships the
ultimate building block lies in brand affinity. -
Data Driven ROI
Stop Acting Like a Helicopter Parent and Improve Your CX
Want to create CX that really connect? Talk to your customers like friends, rather than overprotective parents.
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Events
Memorable Events Help Sophos Engage B2B Customers
An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers.
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Acquisition
Maxwell House Social Contest Offers a “Day Off” to Labor Day Workers
For the campaign theme, Maxwell House drew a parallel to people working on
holidays as its coffee has powered wake up calls for 125 years.
