Acquisition
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Acquisition
Marketing Automation Adds Up for Bookkeeping Firm
Marketing automation is helping bookkeeping firm Sum of All Numbers create a sales management pipeline, to keep track of sales and onboarding.
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Acquisition
Riding on Success, Special K Brings “Own It” Campaign Stateside
After watching sales rise in Canada and Australia, Kellogg brought its Special K “Own It” campaign to the U.S.
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Acquisition
5 Influencer Marketing Trends That Are Changing the Game
Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.
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Acquisition
The Differences Between Brand Experience, Experiential and Events
There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools.
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Acquisition
Shopper Marketing Drives New Line of U By Kotex FITNESS
Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.
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Acquisition
How to Capture Airbnb’s Brand Experience Success
The success of Airbnb Experiences focus on three essential principles that can be leveraged by any company to elevate the quality of its own brand experiences.
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Acquisition
Lululemon This is Yoga Marks First Global Brand Campaign
On a quest to reach new customers, Lululemon’s This is Yoga campaign is its answer. The strange part is that there is no yoga practiced in the campaign.
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Acquisition
Kroger Gives Blue Apron a Shove by Launching its Own Meal Kit
Kroger is not about to be infringed on by the likes of meal-delivery services Blue Apron and Purple Carrot—it is going big on its own Prep + Pared meal kits.
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Acquisition
Major Candy Makers Commit to Reducing Sugar
Mars Chocolate, Wrigley, Nestlé and others are spending millions to reduce sugar in their products without compromising taste.
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Acquisition
Brawny, Ann Taylor, P&G Use Martech to Say Happy Mother’s Day
Snapchat Spectacles and branded video are a few of the marketing technologies brands used to send Mother’s Day messages.