Acquisition
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Acquisition
4 Ways to Launch a Campaign on a Tight Budget
Breaking through the clutter is at the top of the list when planning campaigns. But that is not an easy task, especially for those marketing with a small budget.
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Acquisition
Coke’s New Mobile Bot Communicates with Vending Machines
Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase.
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Acquisition
Personalization, MarTech, Drive Beauty Buffs to Lancôme Pop-Up
Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop.
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Acquisition
Key Points from Mary Meeker’s 2017 Internet Trends Report
Mary Meeker’s latest report, 2017 Internet Trends Report, is out and experts extract the key points from the 355-page deck. Meeker herself explains via video.
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Acquisition
7-Eleven Celebrates 90 with Free Slurpees for All
7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees.
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Acquisition
5 Lessons Millennials Taught Marketers
Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.
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Acquisition
4 Steps to Fix the Troubles Between CEOs and CMOs
The Harvard Business Review outlines four steps CEOs should put in place to ensure their relationship with CMOs has a positive outcome for both parties.
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Acquisition
The Third Wave of Digital Marketing: Embracing the Human Element
Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.
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Acquisition
How Performance Creative Can Lift Your Digital Marketing ROI
Performance creative focuses on optimizing ads toward a primary action-based goal. To ensure effectiveness, keep these three vital tips in mind.
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Acquisition
How “The World’s Biggest Asshole” PSA Made it to the Light of Day
Hear from Donate Life America and The Martin Agency on how they got “The World’s Biggest Asshole” campaign over the lumps and hurdles and into the marketplace.