Acquisition
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Acquisition
3 Reasons Nobody’s Heard of Your B2B Company (and What to Do About It)
Merit alone does not a market leader make. Here’s three reasons B2B brands often fail to generate buzz.
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Acquisition
Education is the Focus of Nestlé Waters New Pure Life Campaign
Education-based marketing, like Nestlé is undertaking, is a strategy that holds value and earns consumer’s trust and loyalty.
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Acquisition
Mars and Duracell to Air First 6-Second Spots on Broadcast TV
Is the 6-second ad the new “it” marketing tool? YouTube, Fox and Facebook think so and creatives show them how to do it.
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Acquisition
Coca-Cola Creates Stop-Motion Recycling Ad from its Packaging
Coca-Cola Great Britain launched a campaign that includes a love story between two of its beverages and an ad made exclusively from its recycled packaging.
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Acquisition
So, What’s the Big Whoop About Millennials?
Here are a handful of highlights that make Millennials the hottest demographic on the planet. Here’s what you need to know when marketing to Millennials:
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Acquisition
3 Key Tactics Promote Nordstrom Anniversary Sale
The Nordstrom Anniversary Sale is much anticipated by loyal customers but how to entice new customers? Steal some ideas here!
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Acquisition
How to Craft Localized Digital Marketing Strategies
Small-to-medium size businesses don’t always have the bandwidth to test out unique localized digital marketing strategies to reach local customers.
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Acquisition
Here Comes the “Winning” Bride, All Dressed in One-Ply
More than 1,500 people entered the Toilet Paper Wedding Dress Contest with Quilted Northern for a chance to win $10,000. Check out the masterpieces.
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Acquisition
Need a Late-Night Taco Bell Run? Tell Your Lyft Driver.
During a night out, Uber passengers need only click on an app to make a Taco Bell run and Taco Mode will satisfy the munchies.
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Acquisition
Q&A: Bridging the Sales and Marketing Divide
Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.