Acquisition
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Acquisition
9 Simple Ways Explainer Videos Can Move Sales
Last week, Nestlé Waters launched a explainer video for Pure Life.
These videos have a positive impact on conversion rates, sales and information retention.
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Acquisition
As the Focus Shifts to Gen Z, Agencies are on the Rise
The massive buying power of Gen Z has given rise to a cottage industry of agencies, media companies and consultancies specializing in marketing to Gen Z.
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Acquisition
What Are the Biggest B2B Pain Points?
Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.
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Acquisition
Instagram Influencers Far Outpace Brand-Owned Posts
A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning.
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Acquisition
Starbucks Combats Fake Ads Targeting Undocumented Individuals
Starbucks is combating ads that appear to be aimed at drawing in undocumented individuals with a discount.
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Acquisition
The Three Stumbling Blocks for Senior Marketers
A new study has found that the biggest challenges to growth fall around:
organizational structure, the role of data and the role of agencies.
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Acquisition
Hacks, Millennials, Tech, Bots & CMOs
Catch up on the most widely read articles from July.
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Acquisition
Amazon Video Series to Offer Shoppable Content
Amazon Home is bringing shoppable content to its millions of users via
a video series starring YouTube influencers getting home makeovers.
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Acquisition
A Primer in Sweepstakes Marketing
There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort.
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Acquisition
Q&A: Demystifying Account Based Marketing
Forrester’s Laura Ramos shares her thoughts on why many B2B marketers get confused when trying to implement account based marketing.