Acquisition
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Acquisition
Are You Profiling Your Customers?
Brands looking to personalize experiences shouldn’t build them based on
personas; they could risk losing their most loyal customers. -
Acquisition
5 Ways Marketing Can Support Sales
How can marketing create more content that supports c-suite engagement and boosts sales? Here’s five tips.
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Acquisition
How Four Brands Stand Out Activating at Festivals
When activating at festivals there’s a fine line between cutting through the clutter
and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M. -
Acquisition
Building Winning Webinar Programs
Marketers face numerous challenges when it comes to creating successful webinars, including limited resources, content and speakers, as well as determining what topics will really resonate with prospects.
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Acquisition
Dig It: 3 Ways Anthropology Can Enhance Sales Training
There’s no doubt that sales training is essential, but even the best sales people need support. Digging into what prospects really want is the answer.
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Acquisition
30-Days of Prizes is Big Win for Dremel
For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis.
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Acquisition
How Cause Marketers Use Social Influencers to Make Change
Combine the power of social influencers with a young, engaged generation who want to
make a difference and you have powerful opportunities to make change. -
Acquisition
YouTube’s New Updates: What You Need to Know
YouTube has been releasing updates over the last few months and this week it shared a number of changes important to marketers.
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Acquisition
UPS Consumer Experience is All About Taylor Swift’s New Album
As the official delivery partner for Taylor Swift’s new album “Reputation,” UPS
has activated a consumer experience to engage the legions of Swifties. -
Acquisition
B2B Connect to Convert: Lead Gen, Brand Buzz, An Eclipse & More
Here’s some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.