Acquisition
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Acquisition
How To Spot Un-Authentic Influencer Content
With the focus on influencers and the proliferation of sponsored content, authenticity
has never been more important. Here are 7 red flags to watch for. -
Acquisition
Dr Pepper’s Massive Playbook for its CFP Sponsorship
Dr Pepper Snapple Group’s Chief Commercial Officer Jim Trebilcock talks about the
mega marketing campaign around its CFP sponsorship. -
Acquisition
Cindy Crawford Revives Sexy Pepsi Ad for the Super Bowl
Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best
moments in marketing combined with a blend of fresh, iconic branding. -
Acquisition
Stunning Innovations and Unexpected Happenings from CES 2018
For those of us that didn’t get to CES 2018, here’s a roundup of some of
the hottest innovations—and striking factoids—from the event. -
Acquisition
With Millennials in Mind, Diet Coke Relaunches
Diet Coke relaunches after 35 years with a sleek new look,
bold flavors and a bubbly campaign. -
Acquisition
The New Gold Rush: Marketing to Silver Surfers
Gen Z may be moving in on Millennials as the go-to-market of choice,
but marketers may want to take a second look at silver surfers. -
Acquisition
Moët Goes High-Tech and its Marketing Director Weighs In
Moët & Chandon’s head of U.S. consumer engagement, Christine Ngo, on implementing
new forms of digital holiday marketing for the centuries old brand. -
Acquisition
The Best Spirits Marketing Campaigns of 2017
Some of the most innovative and surprising creative work is delivered
in the form of spirits marketing campaigns. -
Acquisition
15 Ways to Bridge Social Commerce and Brick-and-Mortar Stores
Some 47 percent of the retailers have social commerce sites and are trying to figure out how to effectively pair those sites with their retail stores.
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Acquisition
Behind the Scenes of Bud Light’s “Dilly Dilly” Mania
Two words—Dilly Dilly—took off in the pop-culture lexicon creating a striking success story for Bud Light and its agency.