Acquisition
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Acquisition
Last Fan Standing Wins a Mercedes-Benz
Mercedes-Benz may not be a Super Bowl sponsor, but like many brands it
found a way to tie in to the Big Game. -
Profiles & Campaigns
Q&A: How Intel Is Getting Inside B2B Customers’ Minds
Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.
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Acquisition
Avocados from Mexico Whips Up Clickable Emojis for Super Bowl
The marketing arm for growers and importers is building on the
successes it has found sponsoring Super Bowls. -
Acquisition
Marketing Explodes in Countdown to the 2018 Olympics
For sponsors, marketing the Olympics is certain to be a highlight of the year. Here’s
a look at what Dow, Intel, Dick’s Sporting Goods and a few others are up to. -
Data & Analytics
Siloed Data Stifling B2B Marketing Efforts: Survey
Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).
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Acquisition
28 Ways Artificial Intelligence Will Affect You
Artificial intelligence technologies of all forms are gaining momentum.
You can’t afford to ignore the opportunities. -
Acquisition
3 Ways Sports Marketers Can Improve ROI
With the Super Bowl and the Olympics right around the corner, there’s no better time to
talk about how sports marketers can tap into some of the major trends affecting sports. -
Acquisition
How to Take Your Experiential Marketing to the Next Level
Build these four strategies into your next experiential marketing campaign to maximize your return on investment.
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Acquisition
10 Disruptive Marketing Trends All Marketers Should Consider
Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.
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Acquisition
KIND Challenges Competitors with Taste Tests
KIND is putting its new line of KIND Protein bars up against the big boys
and letting consumers decide based on taste.