Acquisition
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Acquisition
Secrets to a Better Sales Team
You may have an amazing lead development and marketing program in place. But if you don’t have a sales force ready to cultivate relationships and convert those leads, it really doesn’t matter.
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Acquisition
The Challenges of Legal Lead Gen
Thanks to more and more directories and websites serving the legal space online, lawyers and lead aggregators are having a tougher time getting SEO traction.
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Acquisition
Know Your Customer Everywhere in the Funnel
It doesn’t matter where a customer is in the buying cycle—if you want to communicate with them effectively, you need to know their needs.
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Acquisition
Big Brands Summon Crowds for Help
Crowdsourcing is becoming a popular tactic for brands small and large to find unexpected innovation beyond their internal teams.
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Acquisition
Connecting With Millennials Requires a New Approach
Engaging with Millennials requires both B2B and B2C marketers to be available and authentic in all channels.
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Acquisition
Lead Attribution Must Go Beyond First or Last Click
Tablets are becoming the primary computing devices for many professionals and consumers—and this will change the way marketers need to attribute the results of their lead generation campaigns.
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Acquisition
Generating Better Reports for Lead Gen Feedback
Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress – there’s still hope!
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Acquisition
Video and B2B Lead Gen Success
New research from Software Advice that shows video is emerging as a lucrative option for B2B lead generation.
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Acquisition
Creating Effective Lead Gen Forms
When it comes to lead generation and search engine marketing, it’s critical to keep forms as simple as possible for users and optimized for searchability.
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Acquisition
British Airways Turns to Mum for Better Ecommerce
Better data segmentation is helping British Airways connect with travelers visiting friends and family in India.
