Acquisition
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Acquisition
Cheez-It to Drop Clues to Secret Bunker Full of New Snap’d Snacks
On May 14, the brand will begin posting clues on
Twitter and the hunt will begin. -
Acquisition
Puerto Rico’s Brilliant Marketing Elbows Hurricane Maria Out of the Picture
Leah Chandler, CMO at the Destination Marketing Organization, talks about the challenges she took on and how the team came up with its brilliant strategy to get marketing—and tourism—back on track.
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Direct Marketing | Print
7 Tips for Better Direct Mail
If you’re looking for a multichannel lift, consider adding direct mail
to your marketing mix. Here’s 7 tips to get you started. -
Acquisition
John Oliver Goes off on Chiitan, the Rogue Pole Dancing Unofficial Japanese Mascot
Chiitan is a troublemaker for the real mascot. He also caught the eye of John Oliver,
who posted a hilarious and weirdly poignant report on the saga. -
Acquisition
What if Everyone Loved Like a Mother?
Need a laugh? The campaign, “Love Like a Mother,” pokes fun at what the world
would look like if everyone loved like a mother, even if they’re not your mother. -
Acquisition
Mountain Dew Bets 40 Percent of Budget on Reaching Gamers
With a new focus on esports, Mountain Dew has not only ramped up spending,
but also product innovation for the gaming ecosystem. -
Acquisition
IMAX Finds the Sweet Spot on Instagram Stories and Drives Growth Far Beyond Expectations
IMAX got laser targeted with its social media platform strategy focusing on just
Instagram stories to drive unprecedented growth in followers. -
Acquisition
Pop-ups: How to Turn One-night Stands into Long-term Relationships
There’s no silver bullet solution for making a successful pop-up. A long-lasting
and meaningful impact is achieved through a combination of four key factors. -
Acquisition
Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?
Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.
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Acquisition
Non-Gaming Categories Pumping Money into Esports
When brands like Gillette, PUMA, Chipotle, Toyota, Mastercard and State Farm ink
partnerships with esports, everybody wants to get in the game.