Acquisition

• 

  Acquisition

  CMOs are First on the Firing Line if Growth Lags

  CMOs are the first to go if growth doesn’t hit the target.

• 

  Acquisition

  Cross-Channel Marketing: Is There a Quick Fix?

  Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.

• 

  Acquisition

  Why It’s Okay to Say “Viral” Again

  Marketers became unduly obsessed with the idea that “going viral” was the cure to all marketing ailments. But since then, interest has waned.

• 

  Acquisition

  Walmart “Smiley” Face Returns after 10-Year Hiatus

  Walmart is hoping that the return of its yellow smiley face will be a friendly reminder to consumers that it continues to pride itself on its low prices.

• 

  Acquisition

  4 Must Do’s to Successful Cross-Channel Marketing

  Here are four key strategies for successful cross-channel marketing including, visibility and measurement, a real challenge for CMOs.

• 

  Acquisition

  Stoli’s SVP Marketing Mike Oringer on Juggling Partners

  Stoli’s Mike Oringer on the challenges of marketing a global brand and the importance of partnering with a marketing execution firm to achieve those goals.

• 

  Acquisition

  Mars Revamps CMO Position to Keep Up with Digital Age

  Andrew Clarke, a 15-year Mars veteran, assumes the newly created role of chief marketing and customer officer, which combines media, consumer marketing, customer and sales.

• 

  Acquisition

  What Business Can Learn from Politicians

  Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.

• 

  Acquisition

  Coke’s New Packaging Strategy, Sameness

  Coca-Cola has a new packaging strategy. Its debuting a “One Brand” look for its regular Coke, Diet Coke, Coke Zero and Coke Life.

• 

  Acquisition

  What Brands Can Learn from Politicians

  Here are some helpful lessons that brands can learn from politicians.