Acquisition
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Acquisition
30 Instagram Stats Every Marketer Needs to Know
A new infographic lays out 30 stats, including those on demographics, usage and Instagram for business.
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Agencies
7 Tips for Promoting Your Marketing Agency
You do great work for your clients, but do you treat your own
marketing agency with the same care and commitment? -
Acquisition
How Attribution Can Lower Customer Acquisition Costs
Both traditional and online-first brands need to look to attribution
measurement to see which channels provide the best marketing ROI. -
Acquisition
Lonely Whale Puts Single-Use Plastic Water Bottles on the Hot Seat
Lonely Whale has a new campaign it hopes will start a movement that empowers
consumers to choose sustainable alternatives to single-use plastic water bottles. -
Acquisition
Plogging? What’s That? Michelob ULTRA Will Let You Know
Michelob ULTRA is out with a contest that awards bibs to
spur ploggers to run in the NYC Marathon this fall. -
Acquisition
How to Find and Employ an Influencer Army
For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.
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Acquisition
How to Maximize Your Content Marketing Budget With Content Experience
There’s more focus on not just content, but content experience. It’s time
to use this opportunity to focus on advancing the experience. -
Acquisition
A Small Protein Brand Makes a Big Play to Grow Marketshare
Armed with a tiny budget, Aloha CMO Alexandra Stankiewicz, is
reinventing the brand—and marketing too. -
Acquisition
TD Bank Shares How it Plans to Engage WorldPride Attendees in June
Arianna Orpello, svp, brand, channel, community and field marketing strategy at TD Bank,
talks about TD’s history with the community and how it nurtures that relationship. -
Acquisition
Move Over Celebs, Consumers Prefer Micro-Influencers
Micro-influencers may have smaller audiences, but they deliver big results when it
comes to impacting consumer decisions, according to a new survey.