Acquisition
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Acquisition
Block Woos Early Filers, Eschews Super Bowl
H&R Block is running its first-ever instant-win game to woo early-season clients with a chance to doubles their tax refunds. The Double Your Refund game
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Acquisition
Cadillac Launches Film Contest with Be Cool
Cadillac is running a national contest designed to increase consumer awareness of the brand’s new V-Series, and has partnered with the cast of MGM Pictures’ Be Cool to promote it. The contest, which calls for aspiring filmmakers to submit a five-second …
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Acquisition
AMC Sending VIP To Hollywood
Cable network AMC is running a sweepstakes as part of its initiative to highlight the Oscar season. The grand prize winner of the AMC VIP Sweepstakes will fly to Hollywood during Oscar weekend and be treated like celebrity royalty, with a cadre of …
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Acquisition
Dove Taps Wilma Flintstone and Others to Introduce Styling Aids
Marge Simpson lets her hair down in the new Dove commerical If Wilma Flintstone had a squirt of styling gel back in the old days in Bedrock, she may have been able to better manage that stiff, high-flying orange hairdo. That’s one of the premises for …
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Acquisition
Loews’ Sweep Shares Celebrity Fortune
Loews Cineplex Entertainment Corp. is letting moviegoers in on the red carpet fun through a new sweepstakes tied into the Academy Awards for a chance to win $100,000 and other prizes via a watch and win element. Consumers can enter the Their Fame, Your …
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Acquisition
CPA Game Turns Students into Detectives
College students play detectives for the second year as the American Institute of Certified Public Accountants repeats its Catch Me If You Can campaign. Students solve crimes online for cash The online and on-campus effort encourages business majors …
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Acquisition
HBO Promotes Lackawanna Sweeps
In celebration of Black History Month, HBO is touting an online sweepstakes tied into the upcoming release of its Lackawanna Blues film. The film Lackawanna Blues tells the coming-of-age story about a woman who built a community and circumvented …
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Acquisition
Burger King Sweeps Brings Apprentice Task to Consumers
Burger King Corp. is taking fans of NBC’s The Apprentice from the boardroom to the lunchroom through a new online sweepstakes, which offers the top winner two American Airlines tickets to a destination of their choice. The QSR is giving consumers a …
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Acquisition
Cingular, Sony Ericsson Sweep Searches For Hip Hop Star
So you say you want to be the next hip hop star? Cingular Wireless, Sony Ericsson and Sony Urban Music are searching for the next up and coming star, offering one grand-prize winner the chance to record a mobile ringtone and win a new car. Unsigned …
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Acquisition
Pepsi, iTunes Double Music Promotion In New Offer
Pepsi-Cola Co. is renewing its under-the-cap promo, doubling its 2004 offer with 200 million free songs, and introducing the chance to win Apple iPod minis though a sweepstakes. The promotion, open to consumers 13 and older, offers a one-in-three shot …