Acquisition
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Acquisition
EBay Hides Cash for Treasure Hunt
EBay members take the back roads in an online treasure hunt dangling as much as $225,000 in prizes. Hidden prizes drive traffic The Feb. 16-23 Treasure Hunt combines an instant-win game and a sweepstakes to drive site traffic and activities. Each day, …
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Acquisition
RIF Offers ‘I Love My Pet’ Writing Contest
Non-profit children’s literacy organization Reading is Fundamental, Inc. (RIF) is sponsoring a writing contest for children to express how much they love their pet, offering the top winner a Because of Winn-Dixie prize pack worth more than $100. RIF …
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Acquisition
Yard-Man Dangles NASCAR Lawn-Mowing Experience
Lawn equipment manufacturer MTD is leveraging its Yard-Man brand’s NASCAR sponsorship by dangling a chance to have driver Kevin Harvick and his pit crew mow their lawn. Kevin Harvick on his Yard-Man racing mower Consumers can enter at participating …
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Acquisition
Mattel to Release Lindsay Lohan Doll
Lindsay Lohan is coming to a doll near you. The Mean Girls star has become the latest face in the fall My Scene Goes Hollywood line. The doll, which will feature Lohen’s likeness, will wear a beige dress and a faux fur-trimmed coat ideal for a …
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Acquisition
Musicland Web Site Rewards Bad Dates With Gift Cards
A bad date just might pay off through a new sweepstakes offered by Crankycupid.com, a Web site that rewards love-scorned consumers with free gift cards. Cranky Cupid readies his arrow to strike down-on their luck in love consumers Cranky, the …
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Acquisition
Lifesavers Shapes Flavor Sweeps
Sweeps turns sweets into game pieces Kraft Foods touts Lifesavers’ “true flavor” in a sweepstakes that uses the candy itself as game pieces. The Find the True Flavor Shape sweeps centers on Cherry and Wint O Green Lifesavers: Consumer who find a …
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Acquisition
Kellogg Extends Smart Start
Kellogg Co. rolls out Smart Start Healthy Heart cereal this month, timed to Heart Health Month. Kellogg supports the cereal line extension with a “Simple Start to a Healthy Heart” program tied to the Pennington Institute for Health and Wellness. A …
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Acquisition
French’s Mustard Bags Recipe Contest
Reckitt Benckiser invites brown-baggers to vie for lunch with Sarah Ferguson, Duchess of York. A recipe contest for French’s GourMayo flavored mayonnaise will award a trip for the winner and two friends to lunch with the Duchess in New York City. …
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Acquisition
Subway, 4-Kids Team Up for Ninja Turtles Promo, Sweeps
Subway Restaurants and 4-Kids Entertainment, Inc. have teamed up to launch a new promotion featuring the Teenage Mutant Ninja Turtles franchise, including a watch-and-win element of the popular cartoon for a chance to win $4,000. Subway offers Teenage …
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Acquisition
Suave Readies Pop-Up Salons
Unilever starts washing hair later this month with Suave pop-up salons in New York City, Chicago and Minneapolis. Suave sets up shop to answer the question The Suave “Can You Tell?” Studio salons are open for five days in New York (two days each in …