Acquisition
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Acquisition
P&G Tunes Up Spring Break Offer
Procter & Gamble is putting a soundtrack to spring-cleaning. Five P&G brands harmonize on sampler CDs Five of P&G’s cleaning brands are taking part in Take the Bore Out of the Chore, a spring-cleaning promo that gives a CD sampler with purchase. …
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Acquisition
Ashlee Simpson Shows Off ThermaSilk Hairdos on Tour
ThermaSilk has partnered with rockstar Ashlee Simpson for her first concert tour where she will show off hairstyles using ThermaSilk products. Bonus prizes and face time with Ashlee Simpson support her concert tour with ThermaSilk Celebrity hair …
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Acquisition
Wrigley Revives Doublemint Twins with Contest
Wm. Wrigley Jr. Co. is on the hunt for new Doublemint Twins. Wrigley does a double-take on its historic campaign The gum leader will hold casting calls in New York City and Chicago next month to find twins to star in a new version of its historic …
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Acquisition
Matchbox Offers Buried Treasure Sweeps
Mattel is out with a new line of Matchbox toys tied into an instant-win sweepstakes, which offers consumers a grand-prize trip to the Caribbean. The Matchbox Buried Treasure playset offers consumer an instant-win sweeps The Matchbox Buried Treasure …
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Acquisition
Robots The Movie brings $150 million in Promotional Tie-ins
Brands are lining up to promote Twentieth Century Fox’s upcoming film Robots The Movie, which hits theaters nationwide on Friday. Brands are clamoring to tie-in with the new Robots The Movie, which hits theaters Friday Robots introduces audiences to …
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Acquisition
Strawberry Shortcake Sweetens New Line With Sweeps
Strawberry Shortcake is back and is sweeter than ever, touting a new sweepstakes and meet and greet tour for young consumers. Strawberry Shortcake and company tout new Seaberry Beach line DIC Entertainment and American Greeting Corp. are celebrating …
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Acquisition
Mott’s and The Wiggles Tour Ties with Retail Promos
Mott’s has partnered with preschool band, The Wiggles, to sponsor a concert tour and retail promotions. Mott’s and The Wiggles mail-in promo features a free music CD Mott’s will sponsor the 2005 concert tour, The Wiggles Live in Concert Welcomed by …
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Acquisition
Whirlpool, Reba Tour Again for Habitat
Whirlpool Corp. will sponsor Reba McEntire’s 24-city tour on behalf of Habitat for Humanity. McEntire and Whirlpool play an encore for Habitat This is the second year that Whirlpool’s flagship brand is presenting sponsor of the Reba Tour, which runs …
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Acquisition
Starz! Offers ‘Movie Star Sweepstakes’
The STARZ! channel is giving consumers a chance to experience life as a celebrity as part of a new sweepstakes that offers a coast-to-coast trip with stops for spa treatments, shopping and a Broadway show in an effort to boost its subscription base. …
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Acquisition
Mattel Hits Primetime With American Idol Barbie
Hit show American Idol is extending its brand to a younger audience with a new Barbie doll line that uses role play as a key component to the fun. American Idol extends brand with new Barbie line The new Barbie, targeting kids six to nine, comes …