Acquisition
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Acquisition
WAM! Extends Teen Moviemakers Contest
Calling all teenaged moviemakers. The WAM! Channel has extended the entry deadline for its Teen Video Contest: Superheroes to give aspiring directors more time to develop short movie submissions. The contest, which launched in November, invites …
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Acquisition
Text Messaging Will Decide Ending to WB’s One Tree Hill
Cingular Wireless and the WB Network have teamed up to give consumers a shot at a director’s role. Under a new promotion, One Tree Hill fans can choose the ending of an upcoming episode via text messaging. Growing in popularity, fans can decide …
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Acquisition
Clorox Contest Tackles Trashed Cubicles
The Clorox Co. is running an online contest to find the grossest work cubicles in America. The Cubicle Takeover Makeover contest invites workers to submit a photo of their cubicles at DisinfectMyCube.com to vie for a makeover package worth $1,000 with …
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Acquisition
Church’s Chicken Launches Beauty Shop Sweeps
Church’s Chicken is out with a new instant-win sweepstakes tied into the MGM movie Beauty Shop, which offers a grand-prize trip to Hollywood to receive a makeover and attend a movie premiere. Consumers who visit participating Church’s Chicken …
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Acquisition
Kia Targets ESPN for Sweepstakes
Kia Motors America and ESPN are launching an integrated marketing campaign in support of Kia’s new 2005 Spectra5 compact sport hatch. The campaign includes the Kia Shootaround Challenge online sweepstakes, which is a basketball trivia contest available …
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Acquisition
Two Brands Dangle Baseball Field Fix-Ups
Briggs & Stratton Corp. and Sunkist Growers, Inc. are running separate contests that will allow the winner’s youth baseball fields to be refurbished. Small-engine maker Briggs & Stratton is sponsoring the second annual Diamonds in the Rough program, …
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Acquisition
Brinker International Offers $25,000 Survey Incentive
When it comes to guest satisfaction, restaurant owner Brinker International, Inc. is pulling out all the stops, offering patrons a $25,000 incentive to answer survey questions designed to help improve customer service. The Dallas-based multi-chain …
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Acquisition
ASI Promo Promises Distributor “Makeover”
The Advertising Specialty Institute has come up with its over version of the popular reality TV show, Extreme Makeover. But instead of breast augmentations and rhinoplasty, ASI is offering a contest where three U.S.-based ASI distributor firms will …
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Acquisition
Ditech.com Leverages NASCAR Sponsorship With Sweepstakes
Direct mortgage lender Ditech.com is leveraging its NASCAR sponsorship with a sweepstakes that dangles a $50,000 room remodel as the grand prize. Race fans and home decorating enthusiasts can enter the Ultimate Racing Room Challenge at Ditechracing.com. …
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Acquisition
Thrifty Honors Travel Agents, Consumers With Storytelling Contest
When it comes to planning a vacation, some consumers may forget to thank the middleman responsible for tying it all together—the travel agent. So, Thrifty Car Rental is helping consumers pay homage to their travel agents via a story contest, which …