Acquisition
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Acquisition
JCPenney Supporting Sweeps with Wristband Sales
JCPenney will sell NFL team wristbands in its stores to support the second annual Take a Player to School in-store sweepstakes, which the retailer is running in conjunction with the league. Net profits and the NFL’s royalties from the $2.99 …
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Acquisition
Sara Lee Likes Sandwich Month
Sara Lee Foods next week begins a recipe contest for sandwich chefs. Radio ads, DJ endorsements support The Sensational Deli Sandwich Contest will award a $5,000 grand prize and feature the winning recipe in a national ad for Sara Lee Premium Quality …
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Acquisition
MTV2 Launches ‘Mother Truckin’ Contest
MTV2 is out with its largest promotion ever, touting the mother of all sweepstakes. One lucky viewer can take home a truckload of prizes worth thousands of dollars, including a 2006 Scion and $25,000, as well as other swag good enough for music stars. …
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Acquisition
TNT and Office Depot Tie NASCAR Theme in 43 Million Valpak Mailer
NASCAR is the theme for a TNT and Office Depot direct marketing promotion using a Valpak mailer to reach 43 million households. The mailings will drop from July 27 to Aug. 26. Office Depot, TNT and NASCAR are using Valpak for a multi-tiered promotion …
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Acquisition
Radisson Hotels Launches ‘Sleepstakes’
Radisson Hotels is giving consumers a chance to rest easy with a new sweepstakes touting a $10,000 prize to use toward a bedroom makeover. The What’s Your Sleep Number? Sleepstakes introduces consumers to the brand’s custom-designed Sleep Number bed, …
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Acquisition
A&E Launches Interactive Stunt, Sweeps, For Mindfreak Series
In an effort to build buzz around the launch of its new real-life series Criss Angel: Mindfreak, A&E Networks has taken over Grand Central Station’s Vanderbilt Hall in New York City to give consumers a taste of illusionary wonder. The network teamed up …
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Acquisition
Blimpie Launches Racing Themed Sweeps
Blimpie International is out with a new sweepstakes targeting racing enthusiasts, offering a grand-prize trip to the Homestead-Miami Speedway. The QSR launched the sweepstakes to generate buzz around its new Champion Combo meal, a choice of a six- or …
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Acquisition
Ameriquest Leveraging Stones Tour to Generate Leads
Ameriquest Mortgage Co. is launching an online sweepstakes today that will send five consumers to meet The Rolling Stones and see them perform live, while helping the mortgage company generate new leads. As presenting sponsor of the U.S. leg of The …
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Acquisition
Liquid Ice Rides with Hilary Duff
Hershey Co. today kicks off Ice Breakers’ sponsorship of Hilary Duff’s concert tour with a mobile marketing vehicle that will hit 30 of Duff’s concerts and local retailers. The mobile tour, which carries Ice Breakers Liquid Ice ad tagline “It’s Twice as …
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Acquisition
Taco Bell Offers $1 Million to Play Ball at MLB All-Star Game
One fan at today’s Major League Baseball All-Star Game in Detroit, MI, will get the chance to win $1 million in a Taco Bell promotion. The promotion, run for the second year in a row at the game, offers up the challenge for one fan (randomly chosen) to …