Acquisition
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Acquisition
Coca-Cola Debuts Sugar Free Full Throttle
Coca-Cola went Full Throttle in 2004 and is now readying the debut of Sugar Free Full Throttle, it’s latest energy drink. The beverage, sold in 16-ounce cans and four-can multi-packs, will be available mostly in convenience stores within the next few …
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Acquisition
Chase Sweeps Dangles $1 Million Prize
Chase is dangling a $1 million prize for new customers in the New York tri-state area who deposit at least $500 into a new checking account through Aug. 12. But there’s a catch: The consumer chosen at random must serve a tennis ball and have it hit a …
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Acquisition
Will Work for Beer
Picture The Apprentice set in a glacier field instead of a boardroom, and you’ve got a glimpse of Alaskan Brewing Co.’s marketing plan. The brewery has
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Acquisition
Ashley Furniture Goes Country
Ashley Furniture Industries, Inc. is taking country music by storm with an ongoing scratch-and-win game that highlights the County Music Association Awards.
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Acquisition
Couture finds a Cause
Jones Apparel Group, Inc. has survived in the cutthroat world of fashion by keeping a laser-sharp focus on the preferences of its well-heeled audience.
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Acquisition
Showtime Serves Up Sweet Promotion
Showtime Networks is tapping into consumers’ love of indulgent sweets in a fall promotion with Hagen-Dazs ice cream. The premium network is giving out
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Acquisition
Hilton Garden Inn Touts Cutting Edge Sweeps
Hilton Garden Inn is giving travelers a chance to take one of the hottest guestroom amenities with them— Herman Miller MIRRA chair— part of an ongoing sweepstakes. Consumers can enter the Evolution Solution Express by Hilton Garden Inn sweepstakes by …
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Acquisition
CompUSA Offers Students a Ride Back to Campus
CompUSA targets returning college students with its in-store back-to-school sweeps. The “Free Ride Sweepstakes” dangles a grand-prize 2005 Honda Element LX or one year of college tuition (up to $20,000). There will be 26 grand-prize winners, one …
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Acquisition
Meijer Stores Taps Kelly Clarkson in Back-to-School Promo
Meijer stores are looking to bring in back-to-school shoppers with a sweepstakes that dangles one week on tour with singer and former American Idol winner Kelly Clarkson. The Meijer Back-to-School with Kelly Contest features the grand-prize tour with …
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Acquisition
Kellogg, Jewel-Osco Visit Cubs Bullpen
Kellogg Co. teams up with Chicago grocer Jewel-Osco for an in-store sweeps awarding Chicago Cubs tickets. The Breakfast in the Bullpen campaign runs through Sept. 25 in Jewel’s Chicago-area stores. Shoppers who buy four Kellogg products with their Jewel …