Acquisition
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Acquisition
TV Guide Counts Down New Look Via Sweeps
TV Guide is giving itself a whole new look and fans a chance to celebrate with an online sweepstakes that awards a chance to visit TV show sets and meet some of the top stars. Starting Oct. 17, TV Guide is switching from its digest format to a full …
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Acquisition
MasterCard Sweeps Gives Tailgaters Priceless Experience
Leveraging its sponsorship of 25 teams in the National Football League, MasterCard International yesterday launched a sweepstakes that gives 30 lucky fans the tailgate party of a lifetime. Winners of the Priceless Game Day Experience will host nine of …
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Acquisition
CBS Places Chevy Impala Logos in Primetime Line-Up
In a spin on product placement, CBS is using a new form of technology to feature the Chevrolet Impala logo in five primetime shows this month, and is supporting the effort with a car give-away each night of the promotion. Starting Sept. 19, the …
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Acquisition
AOL Launches New Online Reality Show
American Online is searching for the next music superstar via a new online reality show, The Biz, that lets contestants compete for a chance to run a record label. AOL is teaming up with Warner Music Group to launch the new show at Thebiz.com. Starting …
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Acquisition
PetSmart Spells Out Service
Retailer PetSmart is touting a slight name change with an online game breaking this week, and a TV and print ad campaign. The effort centers on a small spelling change from PETsMART (emphasis on “mart”) to PetSmart (emphasis on “smart”). The PetSmart …
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Acquisition
National Geographic Brings Africa to Consumers Via Exhibit
National Geographic Magazine is bringing its pages to life through a five-day exhibit this week at Grand Central Station’s Vanderbilt Hall, showcasing the magazine’s single-topic September issue on Africa. The exhibit, Experience Africa, kicks off today …
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Acquisition
VH1, Starbucks Launch Hip Hop Honors Sweeps
To build buzz over its upcoming hip-hop award show, VH1 is teaming up with Magic Johnson Starbucks nationwide to launch a sweepstakes that will send one lucky winner to the 2006 VH1 Hip Hop Honors. Consumers can enter the VH1 Hip Hop Sweepstakes by …
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Acquisition
Hasbro, Chuck E. Cheese Celebrate Play-Doh’s 50th Birthday
The iconic Play-Doh brand is 50 years strong and toymaker Hasbro is teaming up with Chuck E. Cheese to celebrate the milestone via an instant-win game. Starting Sept. 14, consumers who visit any of the 493 Chuck E. Cheese restaurants in the U.S. will …
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Acquisition
Camping Out
The fun and games may have ended at summer camp, but for marketers the work is just beginning. Big-name brands, including Hasbro and Nickelodeon, are
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Acquisition
Pepsi-Cola Gives Away Xbox 360 Every 10 Minutes
Xbox 360 will be one of the most sought after products this holiday season. So it’s no wonder that Pepsi-Cola Co. has teamed with Xbox maker Microsoft to offer one of the gaming consoles every 10 minutes, seven days a week, 24 hours a day for the next …