Acquisition
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Acquisition
Yahoo, mtvU Team for New Reality Series, Contest
Yahoo and mtvU, MTV’s 24-hour college network, are partnering for a new, mini-reality series on long distance dating, in which viewers can vote on their favorite couple and send them on a two-week trip to Europe. The show, IMU: I Miss You …
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Acquisition
Starz Entertainment Boosts Incredibles via Sweeps
Starz Entertainment is rolling out a new sweepstakes tied to the TV premiere of the Walt Disney Pictures smash The Incredibles, offering a grand-prize trip to Walt Disney World Resort in Florida. Consumers who watch The Incredibles on Starz, …
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Acquisition
Twentieth Television Puts $8 Million Toward Bernie Mac Promo
To boost the off-net launch of the hit comedy series The Bernie Mac Show, Twentieth Television has kicked off a $7 million to $8 million marketing campaign with a sweepstakes offering consumers a chance to win a wireless Hewlett Packard Pavilion …
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Acquisition
Lexus Offers McCartney “Experience” Via Sweeps
Lexus is rolling out a new promotion as part of its title sponsorship of Paul McCartney’s The U.S. Tour and new CD, offering fans a chance to win a 2006 Lexus RX 400h and tickets to McCartney’s sold-out concert in Los Angeles. To enter the Lexus …
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Acquisition
Court TV Boosts Parco P.I. Series Via Guerilla, Ad Campaign
Court TV is giving its new series, Parco P.I. a new look under a non-traditional advertising campaign targeting streets, bars and clubs. Parco P.I is a new reality/docu-drama that follows the Parco family of New York City as they crack cases …
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Acquisition
Ricola Rewards Good Samaritans
Ricola USA next week begins a sweeps for its iconic cough drops. The Find the Mystery Cougher sweepstakes asks consumers to watch for an anonymous cougher and offer a Ricola cough drop. Those who do can win $1 million, $100,000 or $1,000 in cash. Morris …
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Acquisition
Timex Seeks Faces for Print Ads
The Timex Corp. this week broke a national contest to find eight consumers to appear in print ads next year. The New Faces of Timex campaign supports the fall launch of seven Indiglo watch models (with different light-up colors) in Timex’s fashion, …
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Acquisition
Diet Pepsi Dangles Lifetime Super Bowl Tickets
Diet Pepsi, the official soft drink of the National Football League, is dangling Super Bowl tickets for life in a sweepstakes tied to a fantasy football game. Players can enter the NFL Rookie Challenge: The Ultimate Fantasy Football Game at …
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Acquisition
CBS Drives Tune-In With 43 MM Valpak Mailings, Sweeps
CBS Networks is boosting its Monday primetime comedy line-up with A 43 million-piece mailing, Internet-streaming video and a sweepstakes. The outer envelope of the Valpak mailing directs viewers to tune-in Monday nights on CBS featuring images …
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Acquisition
Dairy Queen Garners 553,000 in First Online Fan Club
Five months since the launch of its new online loyalty club, the Blizzard Fan Club, Dairy Queen is going strong and is increasing its database of faithful customers by the thousands. Since mid-April when Dairy Queen launched it first online fan club, …