Acquisition
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Acquisition
Disney Backs Cinderella DVD with $150 Million Push
The Walt Disney Co. has rolled out a $150 million marketing campaign this week around the release of its Cinderella Special Edition DVD. The campaign kicked off Sunday with the Cinderella Ball—sponsored by Procter & Gamble’s Swiffer Wet Jet …
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Acquisition
StriVectin-SD Sweeps Drives Traffic In-store, Online
Klein-Becker IP Holdings this week breaks a $300,000 sweepstakes for anti-wrinkle cream StriVectin-SD that escalates the brand’s ongoing $3 million-to-$5 million online direct-marketing campaign. The upscale cream is sold in department stores and …
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Acquisition
McDonald’s Boosts Employees Via Ad, Contest
As part of effort to show its employees there’s more to McDonald’s Corp. than cooking French fries, the company launched a new TV spot and singing competition to help inspire current employees and recruit new ones. The “My First” TV spot, which broke …
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Acquisition
Gillette Dangles $1 Million for Pick of NASCAR Top Finishers
The Gillette Co. is offering up the chance of $1 million to the NASCAR fan who picks the correct finishing order of its sponsored racecar drivers called the Gillette Young Guns. Players can go to GilletteYoungGuns.com to register and find instructions …
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Acquisition
Journeys, Cingular Wireless Team for In-Store Promo, Sweeps
To help drive traffic to its teen apparel stores and better connect with Gen Y, Journeys has launched an in-store promotion with Cingular Wireless, giving consumers a chance to download exclusive ringtones and enter a sweepstakes for a chance to win a …
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Acquisition
Bluefly Names Matson CMO
Online retailer Bluefly hired Spiegel Catalog veteran Brad Matson as CMO. Matson will oversee all marketing and communications for Bluefly’s high-end apparel Web site. He had been senior VP-advertising and brand communications at Spiegel, where he …
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Acquisition
Schick to Sponsor Spike TV Reality Series
Schick has signed as the main sponsor for a reality series set to debut on Spike TV next year. As part of its sponsorship, Schick’s best-selling Quattro razor will be integrated into the 10-episode series King of Vegas, with a weekly segment titled, …
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Acquisition
4Kids TV Partners With Chuck E. Cheese For Promo
4Kids TV has teamed up with Chuck E. Cheese Restaurants across the country to drive tune-in and awareness around the new season of 4Kids on Fox with a watch and win sweepstakes. Under the partnership, employees in 500 Chuck E. Cheese restaurants will …
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Acquisition
Strawberry Shortcake Brand Sweetens Malls Via Tour, Sweeps
The Strawberry Shortcake brand is out with a new promotion touting its Berry Princess line with a 10-city meet-and-greet character mall tour and sweepstakes that will treat one grand-prize winner and a guest as “princesses” for the day. Next month, …
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Acquisition
Photo of Survivor Placement May Win Five Pontiacs
Pontiac has once again partnered with a major TV show, this time, CBS’ hit show Survivor to showcase its new Pontiac Torrent SUV. Pontiac is the sole auto sponsor of the series. During the launch last Thursday night of Survivor Guatemala— Maya Empire, …