Acquisition
-
Acquisition
FSI Supports Kodak’s Cinderella Man Sweeps and Giveaways
With a heavyweight lineup of premiums, Eastman Kodak Co. has teamed with Universal Studios Home Entertainment for the DVD release of Cinderella Man through a special promotion. From the Dec. 6 release date through Dec. 31, consumers who …
-
Acquisition
Old Spice Finds its ‘High Endurance’ Guy
Old Spice spent the summer searching for the perfect “high endurance” guy to represent its High Endurance Body Wash. After hundreds of auditions by baseball fans via a partnership with Fox Sports Net, they finally found their man. He’s 23-year-old Lamar …
-
Acquisition
Bugaboo Strollers to Sweep Baby and Parents to Amsterdam
To prove that travel with babies can be fun, Bugaboo has launched its Daytrip to Amsterdam Sweepstakes. To enter, U.S. and Canadian consumers purchasing any of three Bugaboo stroller models (Frog, Gecko and Cameleon) in 2005 have until Dec. 31 to return …
-
Acquisition
Bluefly.com Taps ‘Naked’ Ad for Holiday Game
Online retailer Bluefly.com this week launches an instant-win game tied to its controversial ad campaign. The You’ll Never Go Naked Again game will award one $1,000 shopping spree each day through yearend. Sweeps entrants also earn discounts on the …
-
Acquisition
Simon Malls Lure Gift Card Buyers with Sweeps, Treats
Mall manager Simon Property Group and Visa USA are running an instant-win game touting its Simon Visa Giftcard to holiday shoppers.
-
Acquisition
Author Backs Treasure Hunt With $10,000 Incentive on Starz
Starz Entertainment Group is backing a real-life treasure hunt with new on-air clues that could lead viewers to an uncut black diamond and $10,000 in cash.
-
Acquisition
Dunkin’ Donuts Seeks Customer Passion Via Contest
Dunkin’ Donuts is out with a new contest that will reward two loyal drinkers with coffee for life who tell the best story in which they have gone to great lengths for a cup of Dunkin’ Donuts coffee. The Great Lengths contest invites consumers to submit …
-
Acquisition
Disney Builds Narnia Buzz Via Snow Globe Experience
Walt Disney Pictures and Taubman Centers shopping centers are giving fans of the anticipated The Chronicles of Narnia: The Lion, the Witch and the Wardrobe a chance to experience the film days before its launch through larger-than-life, movie-themed …
-
Acquisition
Volkswagen, Scholastic Launch Online Voting Campaign For Seatbelt Safety
Volkswagen of America, Inc. and Scholastic Marketing Partners have kicked off the next phase of their seat belt safety campaign with an online voting component. The Fasten Your Seat Belt…Go Far! campaign is a nationwide program that challenges teens …
-
Acquisition
Sponsors, Fans Find Country Glamour in CMA After-Party Blitz
The Country Music Association knows how to throw a party. Just ask the 3,000 to 4,000 people who attended the CMA Post Awards Party at the Marriott Marquis Hotel Tuesday. The invitation-only party, open to CMA sponsors and their guests, fans and …