Acquisition
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Acquisition
Bissell Rings in New Year with Sweeps
Bissell is kicking off 2006 with a new sweepstakes giving consumers to a chance to win a wine lovers’ getaway in Napa Valley.
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Acquisition
Smells Like Teen Spirit
Posing the question What would you Ban? to teenagers can elicit plenty of candid responses. Some 4,000, in fact, for Ban deodorant, which ran a contest
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Acquisition
Ford’s New Site Targets Urban Market
Ford Motor Co. has launched a custom designed Web site for its Lincoln brand, targeting urban consumers with help from former basketball great Magic Johnson. The goal is to connect with urban consumers in an engaging and relevant way as part of a larger strategy to reach the urban market.
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Acquisition
Guinness Sweeps Helps Tout New ESPN Show
Guinness Draught has teamed with ESPN for a holiday promo that drives consumers online to rank the dynasties of ESPN’s new sports show Pardon the Interruption.
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Acquisition
Club Mom, Godiva Finish Sweet Sweeps
Club Mom this week wraps up its month-long online sweepstakes with Godiva Chocolatier.
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Acquisition
Mazola Reaches Hispanics Online, On-Air
Mazola has already convinced 50,000 Hispanics to sample its corn oil, with an online sweepstakes and on-air cameo on Sabado Gigante. ACH Food Cos. is nearing the end of its Switch & Get Rich sweepstakes that encourages Hispanics to try Mazola …
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Acquisition
Subway Rolls Out Weight-Loss Promo, Sweeps
Subway restaurants are helping consumers with their New Year’s resolutions to diet after the holidays, kicking off its first-ever resolution hotline with Subway spokesperson and weight-loss guru Jared Fogelman.
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Acquisition
Virgin Mobile Rolls Out Chrismahanukwanzakah Sweeps
Virgin Mobile is out with a holiday sweepstakes offering consumers a chance to live the life of billionaire-style luxury for a getaway to Necker Island in the British Virgin Islands.
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Acquisition
Dell Instant-Win Game Dangles Chrysler Cars
Dell, Inc. is giving away Chrysler Crossfires for Christmas through an online instant-win game. Players register for the End of Re-gifting Holiday Game, and then choose from three stockings on the screen; instant-win messages award two grand-prize 2005 …
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Acquisition
NBC Links Viewers to TV Show Via Interactive Game
NBC is giving viewers of its new game show Deal or No Deal a chance to get in on the action and win $10,000 via a live interactive game using their computer or cell phone.