Acquisition
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Acquisition
Smirnoff Searches for a Cocktail Consultant
Smirnoff vodka is searching for an “enthusiastic drinks guru” to span the country to research cocktail culture and submit reports.
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Acquisition
TBS, Sierra Mist Team for Co-Branded Campaign, Sweeps
TBS is teaming up with Pepsi brand Sierra Mist to roll out a sweepstakes that offers consumers a chance to switch places with their favorite TBS comedy actors.
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Acquisition
King Kong Leaps Onto DVD With Promo Partners
Universal Studios Home Entertainment is rolling out a beast of a promotional campaign around next month’s DVD release of Peter Jackson’s King Kong.
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Acquisition
New Balance Celebrates Centennial Via Racing Contest
Athletic footwear manufacturer New Balance is celebrating its 100th anniversary with a series of races around the world and a contest that will send runners on to compete in the Chicago Marathon.
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Acquisition
Toyota Scion’s Screening Tour Teams Rock and Film Makers
Toyota is giving consumers a chance to vote on student-created music videos as part of its Scion xPress Fest promotion, which will award one grand-prize winner with $20,000.
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Acquisition
Face Time With Star is Prize in Toyota, NBA Sweeps
Toyota Motor Sales USA, Inc. and the NBA will give one fan the chance to meet an NBA player, fashion and media icon Marc Ecko, or music mogul Jermaine Dupri.
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Acquisition
Burger Kings Renews SpongeBob Premiums, Sweeps
SpongeBob SquarePants has returned to Burger King under a new promotion with the chain touting 20 different character premiums tied to a Nickelodeon episode and a new direct-to-DVD movie.
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Acquisition
Best Western Sends a Loyalty Member to World Cup
Best Western International and MasterCard International have teamed up to send a loyalty program member and a guest to Germany this summer for the 2006 FIFA World Cup soccer tournament, and a special meeting with Hall of Fame soccer superstar, Pelé.
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Acquisition
Pepsi 10-Week Vehicle Giveaway
When consumers twist the cap off a Pepsi product, they may be unlocking the door to a brand new Chevy Tahoe.
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Acquisition
Baskin-Robbins Ties Valentine’s Day with Sweet Incentive
Ice cream maker Baskin-Robbins is offering a sweet incentive to celebrate Valentine’s Daya free scoop of its Love Potion No. 31 ice cream. But there’s a catch. To receive the free treat, ice-cream lovers must dress like cupid.