Acquisition
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Acquisition
1-800-Flowers Entices Customers with Trip to Ireland
1-800-Flowers.com has partnered with Tourism Ireland in an instant-win promotion that dangles a trip to the Emerald Isle.
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Acquisition
Wonka-Style ‘Purple Ticket’ Pushes Prince Album Sales
Universal Records is launching a Willy Wonka-style promotion to build buzz around Prince’s newest album 3121.
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Acquisition
WWE Backs WrestleMania 22 with ‘Big-Time’ Marketing Blitz
World Wrestling Entertainment, Inc. is creating big time buzz around WrestleMania 22 with a multi-million dollar marketing campaign, which includes sweepstakes overlays and a host of in-store promotions.
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Acquisition
Citibank Cashes in with Contests and Sumo Wrestlers
Citibank was looking for a way to build membership in its loyalty rewards program and chose New York City’s Grand Central Station as a focal point to draw a crowd with skill games, mechanical surfboards and sumo wrestlers.
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Acquisition
Gillette Boosts Fusion Via Apprentice Sponsorship
Gillette tapped a little star power in real estate mogul Donald Trump to build buzz around its Fusion razor on The Apprentice, and is leveraging its sponsorship with a sweepstakes.
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Acquisition
Baskin-Robbins Links Beverage Line With Online Gaming
Baskin-Robbins is building excitement around new flavors of its popular frozen coffee drink with its first-ever online game and a sweepstakes dangling a chance to win a year’s supply of the beverage.
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Acquisition
Frito-Lay, Orbitz Put Doritos on the Map
Frito-Lay and Orbitz.com hit the road this week with a joint promotion for Doritos.
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Acquisition
MasterCard Contest Helps Launch ‘Priceless’ Site
It may not get you in the Screenwriters Federation, but at least one clever writer will get his script on air thanks to a new contest from MasterCard that launched during last night’s Academy Awards broadcast.
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Acquisition
Audi Sweeps Fuels Vacation Fun
Audi is giving consumers a chance to win a driving trip to the Rocky Mountains or the Utah Canyonlands in a 2007 Audi Q7.
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Acquisition
AOL, Dove Lead Search for Chief Everything Officers
America Online is teaming up with Unilever’s Dove brand to search out five CEOs—Chief Everything Officers, that is—to honor consumers who give their all.