Acquisition
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Acquisition
NBC Brings Passions Fans Online
NBC is giving its daytime Passions fans a chance to take a more active role in the storyline via an interactive campaign that drives viewers from their TV screens to the Internet.
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Acquisition
Frigidaire Canada Takes Laundry to Sweeps
Frigidaire Canada bows a sweeps this Saturday aimed at promoting the company’s front load laundry appliances while rewarding a Canadian consumer with front row tickets to one of three events.
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Acquisition
Kodak Launches King Kong Smiles Sweeps
Eastman Kodak Co. is giving consumers something to smile about under a new sweepstakes tied to the release of King Kong on DVD, which will award one grand-prize winner a luxury trip to New York.
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Acquisition
Apprentice Fans Go Cruising with Norwegian Cruise Line Sweeps
Norwegian Cruise Lines Corp. is taking consumers for a ride as part of a new sweepstakes tied to NBC’s The Apprentice.
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Acquisition
Indy 500 Race is Bridgestone/Firestone Sweeps’ Prize
Consumers with a passion for car racing can win a chance to catch some Indy 500 speedway action next year thanks to a Bridgestone Firestone North American Tire, LLC (BFNT) sweeps.
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Acquisition
Partners Flood Ice Age: The Meltdown with $100 MM in Tie-Ins
Brands are lining up with a host of offers to build excitement around next week’s release of Ice Age: The Meltdown.
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Acquisition
GiftCertificates.com Launches Find an Admin Hero Contest
GiftCertificates.com launched an Admin to the Rescue! contest to search for the best example of how an administrative professional has saved an executive, a colleague or the company from a business-related mishap.
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Acquisition
Caribou Coffee Rolls Out Instant-Win Game
Caribou Coffee is out with a new instant-win game dangling more than 30,000 prizes including iTunes music downloads and Apple iPods.
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Acquisition
USA Networks Seeks ‘Characters’ For Site, Contest
USA Network is expanding its Characters Welcome branding effort launching a multi-tiered campaign and a contest that offers viewers a chance to win their own Web series.
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Acquisition
3-A-Day of Dairy Jumpstarts Summer Dieting
Dairy Management, Inc. is already prepping for swimsuit season with a slate of 3-A-Day dairy promotions.