Acquisition
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Acquisition
Columbia Pictures Rolls Out RV BlackBerry Promo, Sweeps
Columbia Pictures is using a new tool to build excitement over its new movie—the BlackBerry.
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Acquisition
Subway Laces Up Vans Tie-in
Subway restaurants dress up their kids marketing this summer through two promotions with Vans.
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Acquisition
Bandai America Launches Power Rangers Film Contest
Toymaker Bandai America, Inc. is calling on kid filmmakers and Power Rangers fans, alike, to create short movies for a chance to win a $5,000 scholarship.
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Acquisition
Brands Hit The Ice With NHL Partnerships
Marketers have returned in full force to activate various sponsorships around National Hockey League (NHL) events, dangling sweepstakes prizes and other perks to keep loyal fans buzzing.
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Acquisition
Nintendo, AOL Tout Revolution Sweeps
Calling all gamers: Nintendo and AOL.com are on a mission to give one video-game playing consumer the ultimate opportunity to be the first in the world to play Nintendo’s next home console system, Revolution.
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Acquisition
Wrigley Gambles on In-Pack Game
Wm. Wrigley Jr. Co. is running a poker-themed collect-and-win game across five gum brands, dangling a grand prize of $250,000.
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Acquisition
Upper Deck Taps Kids in First Reward Program
The Upper Deck Co., a trading card company, has launched its first rewards program for kids. The program gives kids points for cards purchased in the company’s Major League Baseball line of products.
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Acquisition
Boston Market Debuts Video Contest
Boston Market knows that its customers’ time is very valuable, so, in exchange for a shot at a trip to Hollywood, it is giving them a chance to tell what they would do with an extra hour in a day.
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Acquisition
Taco Bell Searches for ‘El Presidente’
Taco Bell is giving consumers a chance to earn the coveted title of “El Presidente” under a new promotion that gives away 1 million pesos and a trip to the QSR’s headquarters on a corporate jet.
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Acquisition
CitiFinancial Revs Up Mustang for Sweeps Prize
CitiFinancial, Inc. is driving its NASCAR Bush Series sponsorship of the No. 90 Citifinancial Ford with a sweeps that will give one consumer the keys to a 2006 Ford Mustang.