Acquisition
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Acquisition
McDonald’s Unlocks Pirates Booty for Happy Meals
McDonald’s has mapped out a summer of premium treasure tied to Disney’s Pirates of the Caribbean: Dead Man’s Chest, with Happy Meal toys inspired by the film.
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Acquisition
Mudd Targets Teens With Call to Action
Jeans brand Mudd is rolling out a new back-to-school campaign that uses a backdrop of real-life girls and their charitable causes to target other teens.
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Acquisition
Starbucks Uses Trivia and Texting in Scavenger Hunt
Starbucks is out with an interactive scavenger hunt that will get consumer texting on their cell phones for a chance to win a trip to Costa Rica.
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Acquisition
Steve & Barry’s Inks Partnership with Universal Movie
Casual apparel chain Steve’s & Barry’s University Sportswear has launched a new marketing campaign built around Universal Pictures’ upcoming release of You, Me and Dupree. The program dangles an in-store sweepstakes that will send the grand-prize winner on a trip to Hollywood.
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Acquisition
Hooters Bikini Contest Draws Anger from Politicians
The Hooters Restaurant chain, best known for waitresses who serve piles of buffalo wings wearing skimpy, tight-fitting uniforms, has found itself in hot water over a Los Angeles bikini contest to raise funds for charity.
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Acquisition
Chevy Homeruns with All Star Game Promos
Chevrolet is driving into Major League Baseball’s (MLB) All Star Game with a host of promotional activities in tow, including interactive events, an online sweeps, fan activities and giveaways.
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Acquisition
MasterCard Sweeps Promises 500 Free Flights
Playing on the “priceless” fun of spontaneously hopping a plane to a dream destination, MasterCard Worldwide has launched a summer sweepstakes that will award a grand prize of 500 round trip airline tickets to anywhere in the world.
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Acquisition
Chase Serves Up U.S. Open Tix Via ATMs
Starting this week, financial services giant Chase has turned its ATMs into instant-win machines, as it distributes more than 5,000 free tickets to the U.S. Tennis Open to be held in New York City later this summer.
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Acquisition
Century 21 Sweeps Finalists Gather in Bid for Homeownership
A Century 21 Real Estate sweepstakes drew 125,000 this past spring and the eight finalists are set to gather next week in a competition for the grand prize.
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Acquisition
Coldstone Creamery Gets In the Groove with Dance-Off
Coldstone Creamery is shaking things up with a new contest that puts ice cream lovers on the dance floor for a chance to win $15,000.