Acquisition
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Acquisition
Summer Push Puts New Elizabeth Arden Fragrance in Teens’ Hands
Elizabeth Arden is working concerts and malls in New York, Miami and Philadelphia to sample its new fragrance for teens girls.
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Acquisition
Jeep to Muddy Up Consumers at State Fair
Consumers desperately searching through a three-foot-deep pool of slushy, slippery mud to find sticks may drive home a new Jeep. It’s the brand’s latest stunt to engage consumers and get them digging for a chance to win the grand prize.
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Acquisition
EBay and Family Circle Kick Off Small Space Design Contest
EBay and Family Circle magazine are out with a contest that looks for a resourceful consumer who can redesign a small space using only items purchased on eBay.
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Acquisition
Nestlé Stages Treasure Quest
Nestlé USA is running an on-pack and online instant-win game dangling a $1 million prize.
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Acquisition
Canon’s Maria Mania to Invade Manhattan for U.S. Open
Canon U.S.A. is aiming for a picture perfect promotion that has New Yorkers doing double, triple, or quadruple takes as the company serves up Maria Sharapova look-alikes on the streets of Manhattan as part of its U.S. Open tennis sponsorship.
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Acquisition
What Happens When You Talk to Your Prospect?
When a business owner decides to write to their customers, he or she draws from what they know best. And the writing style they use may be the one learned when they were probably least interested in writing about anything: in high school.
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Acquisition
Chrysler Adds Sweeps to Ask Dr. Z Campaign
More than a month after the Chrysler Group kicked into gear its Ask Dr. Z ad campaign to tout the automaker’s American and German engineering roots, Chrysler is out with a sweepstakes dangling nine vehicles as grand prizes to drive dealership visits.
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Acquisition
CMT: Mother of First Birth During New Show Gets $50,000
Country Music Television is seeking a new venue to promote its latest Jeff Foxworthy comedy show—a hospital delivery room.
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Acquisition
Volvo Surprises Finalists in Pirates Treasure Hunt
The secret is finally out.
After a two-month, global treasure hunt, Volvo Cars of North America awarded a 30-year-old Virginia man with a Volvo XC90 SUV as part of its sponsorship of Disney’s Pirates of the Caribbean: Dead Man’s Chest. The secret location? The Bahamas. -
Acquisition
Football and BBQ Set the Stage for Jim Beam Promos
Jim Beam is readying a sweepstakes and value-add promotion just in time to capitalize on football mania and the waning summer grilling season.