Acquisition
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Acquisition
Consumers ‘Hold On’ to Win Chevy Endurance Contest
At this very moment, consumers are holding on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tests consumers to see who can hold on to the car the longest to win it.
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Acquisition
Buena Vista Boosts Tune-In Via 45 Million Valpak Mailings, Sweeps
Buena Vista Television is hyping up its TV show According to Jim with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win $25,000.
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Acquisition
Pity the Roaches: Six Flags Dare Bugs PETA
Six Flags is moving ahead with its Halloween-themed cockroach-eating promotion, saying the stunt is intended as good fun, despite a call from an international animal activist group to cancel it.
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Acquisition
Butterfinger Points Out Video Contest
Nestlé USA taps YouTube for a Butterfinger contest dangling a grand-prize Ultimate Mobile Movie Studio package.
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Acquisition
Campbell Soup, Super Suppers Dish Up Sweeps
Campbell Soup Co. stars in an October sweepstakes with meal-assembly service Super Suppers.
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Acquisition
Live From the Motivation Show: ABC Replaces Marketing with Content
Marketing a new TV show has morphed over the last few years from running on-air promos and placing ads in TV Guide—the two most important things to do at the time—to the larger challenge of connecting with an audience in an emotional way.
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Acquisition
RadioShack Gets Bang Out of Stones Sponsorship
RadioShack is pumping it up via sponsorship of the Rolling Stones’ latest tour. The electronics retailer is activating with a sweepstakes, concert and retail promotion to create buzz at its 6,000 locations nationwide.
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Acquisition
National Geographic Brings Parks to Grand Central Station
National Geographic Magazine is bringing a bit of nature to New York City’s Grand Central Terminal’s Vanderbilt Hall as part of a week-long event promoting the magazine’s October cover story on parks.
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Acquisition
Alltel Brings ‘My Celebrity Circle’ to NFL
Wireless phone provider Alltell is launching an integrated marketing campaign this month to tout its “My Circle” feature for users. The campaign includes a contest and celebrity endorsements by high-profile NFL receivers.
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Acquisition
Vanity Blends Music With In-Store Sweeps
Fergi is coming to a retail store near you. The pop star (not the Duchess of York) is reaching teens across Vanity stores nationwide under a new promotion that dangles a chance for fans to attend a live concert and to meet and greet the artist after the show.