Acquisition
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Acquisition
Super Bowl Wannabes
Don’t have the millions it takes to buy a Super Bowl spot or a tie-in to the Big Game? No worries. A little creative copywriting can do the trick. Non-sponsors
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Acquisition
Spring Breakaway
BRACE YOURSELF. Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend. For one thing, more
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Acquisition
Spring is in the Air
The consumer is in control. We’ve all heard that saying hundreds of times by now, but no place is that more obvious than Spring Break. Marketers have
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Acquisition
Ikea Hops into Bed-making Contest
Did you make your bed this morning? That could be worth $5,000.
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Acquisition
El Pollo Loco Kicks off Apprentice-Themed Contest
El Pollo Loco is extending its recent appearance on NBC’s The Apprentice: Los Angeles with an online contest that lets fans mimic the show’s task for a chance to win tickets to the finale.
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Acquisition
Upper Deck Drafts No. 23 for Basketball Card Contest
The NBA superstar and his jersey number, 23, are the centerpiece of a continuity campaign from collectible card marketer Upper Deck.
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Acquisition
AmeriSuites Incents Customers Via Movies, Sweeps
AmeriSuites is giving customers a new reason to book a room at the hotel chain—a free trip to the movies.
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Acquisition
Dr Pepper Sends Consumers on Hunt for $1 Million Gold Coin
Dr Pepper is out with a treasure hunt that sends people across the U.S. on a search for 23 hidden gold coins worth a collective $1.7 million.
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Acquisition
Kimberly-Clark, The View Team for Room Makeover Sweeps
Kimberly Clark and daytime talk show The View are out with a sweepstakes awarding free room makeovers worth $25,000 each.
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Acquisition
Sprint Ties with 24 Via Mobile Content
Sprint Nextel is giving fans of the show 24 a new way to experience the series via games, show-related quizzes and downloads.