Acquisition
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Acquisition
Carlson Hotels Teams Up with NCAA, Coca-Cola
Carlson Hotels Worldwide is hitting the court with Coca-Cola and NCAA men’s basketball offering fans the chance to win tickets to the 2008 Final Four in San Antonio, TX.
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Acquisition
P&G Launches Multi-brand Campaign with Racing
Procter & Gamble has kicked off its first multi-brand campaign tied to the stock car racing season.
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Acquisition
McDonald’s, Airheads Backs Warner Bros.’ Turtles Movie
McDonald’s is putting its marketing muscle behind the upcoming Warner Bros. Pictures and 4Kids Entertainment’s flick TMNT.
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Acquisition
Priceline Ties Sweepstakes to Apprentice Appearance
Priceline is building off its recent appearance on The Apprentice: Los Angeles with a sweepstakes that will award winners with five luxury trips to Los Angeles.
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Acquisition
Liberty Tax Runs Sweeps with Valpak
Liberty Tax Service is using 27 million Valpak envelopes to take the sting out of tax time.
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Acquisition
Dove Contest Readies Real Women for Summer
Dove wants more real women for its ads. This time, it wants them tanned.
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Acquisition
Netflix Pushes Academy Awards with Viral Video Promotion
Netflix Inc. is out with a campaign tied to the 79th Academy Awards telecast that lets fans create themed videos for a chance to win a membership to the online DVD rental service.
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Acquisition
Harlequin, Sandals Search for Greatest Love Story
Valentine’s Day may be over, but love is in the air for Harlequin and Sandals Resorts.
The romance novel publisher is on the hunt for the greatest love story in a post-holiday promotion. -
Acquisition
Nextel Revs NASCAR Sponsorship for Daytona 500
Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend.
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Acquisition
Domino’s Web Site Offers Music Downloads
Domino’s is out with a new look to its Web site and free music downloads to back its new Cheesy Garlic Bread Pizza product.