Acquisition
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Acquisition
McDonald’s Puts New Faces on Packaging
McDonald’s this week will unveil new packaging featuring the faces and passions of everyday people who were selected as part of a global promotion last year.
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Acquisition
Dairy Queen Kicks off Viral Campaign for FlameThrower Burger
Dairy Queen is generating buzz over its new Flamethrower sandwich with an advergame that lets players virtually navigate a hot air balloon for a chance to win gift certificates.
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Acquisition
Disney Pushes Robinson Movie Via 44 Million Valpak Mailing, Sweeps
Walt Disney Pictures is promoting its latest animated film Meet the Robinsons with a 44-million piece mailing from Valpak and a sweepstakes offering the chance to win a trip to the Disneyland Resort
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Acquisition
Crown Royal Gives Texan Spotlight on NASCAR Racecar
Crown Royal is expanding a promotion tied to NASCAR to give one Texas adult the chance to have his or her name incorporated into the paint scheme of a racecar during a spring race.
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Acquisition
Electronic Arts Kicks off Online Music Competition
Electronic Arts is out with an online contest that gets gamers singing for a chance to record a tune on a future The Sims 2 video game, the latest in The Sims franchise.
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Acquisition
Hostess Revs Race Divas for On-Pack Game
Hostess is taking another spin around the track with the ladies
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Acquisition
Marriott Builds Loyalty Via Instant-Win Game, Sweeps
Marriott International, Inc. is out with an instant-win game and sweepstakes designed to build brand awareness and promote new features on its Web site.
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Acquisition
Canon Sweeps and Giveaways as Part of Tennis Tourney Sponsorship
Canon has signed a deal to sponsor the Pacific Life Open tennis tournament in March.
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Acquisition
Arby’s Offers Trip to Country Music Awards
Arby’s is going country with a sweepstakes and instant-win game offering the chance to win one of nine trips to the Academy of Country Music Awards.
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Acquisition
Crown Royal Puts Contest Winner’s Name in NASCAR Title
A Louisiana man will be named in the official title of an upcoming NASCAR race after winning a Crown Royal promotion.