Acquisition
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Acquisition
AVP Draws New Sponsor After $37MM Bid
Professional volleyball has drawn some big fans in the past two weeks: a brand sponsor, and new owners.
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Acquisition
Heinz Puts Kids’ Art on 200 Million Ketchup Packs
H.J. Heinz Co. is giving 12 kids their 15 minutes of fame in school cafeterias this spring.
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Acquisition
Denny’s Targets College Kids with Late-Night Campaign
Denny’s is testing a new campaign targeting the college crowd to promote its late-night menu and service.
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Acquisition
XM, MLB Team for Marketing Promo
XM Radio is teaming up with Major League Baseball to let fans send personalized messages from some of baseball’s greatest players to plug the upcoming season.
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Acquisition
Unilever Hypes NASCAR via Blog
Unilever has launched a corporate blog starring its NASCAR team, the Ultimate Chargers, and nine “ultimate” Unilever brands.
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Acquisition
Pepsi Sweeps Lets Consumer Design 500 Million Cans
Pepsi is getting consumers’ creative juices flowing with an online contest that asks people to design a new look for its cans.
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Acquisition
Mrs. Fields, iVillage Launch Anniversary Cookie Contest
Mrs. Fields is celebrating 30 years of cookies with an online contest that seeks out the next great cookie and offers the chance to win a dream kitchen.
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Acquisition
Oxygen Fields F.A.T. Voting Contest
Cable network Oxygen is out with a contest tied to the upcoming season of Mo’Nique’s F.A.T. Chance that lets viewers pick three finalists to send to the show’s final casting call in Los Angeles.
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Acquisition
American Airlines Kicks off Million Mile Giveaway
American Airlines is out with a new loyalty campaign awarding travelers the chance to win bonus miles.
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Acquisition
Scholastic, Target Rev Summer Reading
Scholastic and Target Stores are ramping up a summer reading program that rewards kids and engages teachers and parents.