Acquisition
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Acquisition
Teleflora, NBC Search for Exemplary American Moms
To remind consumers that Mother’s Day and buying flowers are traditionally intertwined, Teleflora is collaborating with NBC in a contest to crown “America’s Favorite Mom.”
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Acquisition
Pretzelmaker, Pretzel Time Launch Instant-Win Game, Sweeps
Pretzelmaker and Pretzel Time are driving sales of its combo meals with an instant-win game and an online sweeps.
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Acquisition
Burger King, Carvel Celebrate Cabbage Patch Kids Anniversary
The Cabbage Patch Kids brand is toasting its silver anniversary with a host of promotions being led by partners Burger King and Carvel.
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Acquisition
Tostitos Teams with Food Network for Sweeps, In-Store Promo
Looking to expand its reach among women, Frito-Lay is partnering with Food Network’s “Simply Delicioso” show to launch an in-store and online campaign.
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Acquisition
Food Network Stages ‘Recipe Showdown’
Many were called, but only a few will be chosen for the final reckoning in the Food Network’s “Ultimate Recipe Showdown.”
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Acquisition
Tide Super Bowl Ad Gets Extra Yardage from Web Promos
Tide is capitalizing on the high visibility of its “Talking Stain” Super Bowl TV spot with two contests centered on the campaign.
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Acquisition
Jiffy Lube Launches Women’s Heart Health Campaign
In its first national cause marketing campaign, Jiffy Lube is encouraging women to focus on their cardiovascular health.
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Acquisition
Metamucil Pushes Health via Online Campaign, Sweeps
Procter & Gamble’s Metamucil brand is using a little star power to promote a new health campaign that encourages women to “beautify” their hearts.
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Acquisition
Alltel Launches Multi-Faceted NASCAR Campaign
Alltel Wireless is aggressively tooling up its activation plans for sponsorship of the No. 12 Dodge Penske Racing Team.
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Acquisition
Doritos Names 22-Year-Old Winner of Super Bowl Music Contest
A young woman singing folk music turned out to be the winner in Frito-Lay’s Crash the Super Bowl music contest.